Analytical Lead – Customer & Growth to Oslo Taxi

<p><span>Oslo Taxi and TaxiFix are building the next phase of a digital mobility platform.</span></p><p><span>We are looking for a curious and commercially minded Analytical Lead – Customer & Growth who wants to use data and customer insight to improve digital journeys, increase conversion and help create more completed trips.</span></p><p><span>This is a new role in the Growth Platform Team. You will work closely with the Head of Growth Platform and colleagues across data, technology, operations, product and finance.</span></p><p><span>You do not need to be a data engineer or specialist in every tool. What matters most is that you enjoy understanding customer behaviour, spotting opportunities and turning insight into practical improvements.</span></p><figure data-alignment="center" class="relative" style="width:fit-content;margin-left:auto;margin-right:auto;"><img src="https://images.teamtailor-cdn.com/images/s3/teamtailor-production/original-v3/image_uploads/a8093c0e-6065-4a0f-8863-a48c2e772f05/original.png" alt="" title="" width="331" height="48.85240963855422" data-alignment="center"></figure><h2><span>About Oslo Taxi and TaxiFix</span></h2><p><span>Oslo Taxi is one of Norway’s leading mobility and passenger transport companies, with around 450 employees, 1,900 affiliated drivers and approximately 4 million trips each year.</span></p><p><span>TaxiFix is central to Oslo Taxi’s future development. We are strengthening the platform, customer journey and commercial engine behind the service to make it easier for more customers to choose TaxiFix, complete their booking and return again.</span></p><p><span>Growth for us is not only about attracting more customers. It is also about understanding how customer demand, fleet availability, driver economics, price, timing and operations work together to create more completed trips and profitable growth.</span></p><h2><span>The role</span></h2><p><span>As Analytical Lead – Customer & Growth, you will help make data useful in the day-to-day growth work around TaxiFix.</span></p><p><span>You will analyse how customers use the app, where they drop off, what drives conversion and which initiatives are most likely to improve customer experience and commercial results.</span></p><p><span>You will be part of the Growth Platform Team, which is now developing into a broader team for growth, customer platform, CRM, conversion, customer dialogue and commercial optimisation.</span></p><p>You will also work closely with Team Data & AI, which develops the data, analytics and technology capabilities behind decision support, pricing and customer experience. Your role is to turn this insight into clear priorities, hypotheses, experiments and commercial action.</p><h2><span>What you will do</span></h2><p><span>You will:</span></p><ul><li><p><span>Analyse customer journeys in TaxiFix, from app opening and search to booking, completed trips and repeat usage.</span></p></li><li><p><span>Identify patterns in customer behaviour, conversion, drop-off and loyalty.</span></p></li><li><p><span>Follow up relevant KPIs related to app usage, activation, conversion, completed trips and customer growth.</span></p></li><li><p><span>Build and improve dashboards, analyses and decision support for the Growth Platform Team.</span></p></li><li><p><span>Measure the impact of campaigns, CRM initiatives, customer communication and product improvements.</span></p></li><li><p><span>Help identify hypotheses and support experiments and A/B testing.</span></p></li><li><p><span>Explore how demand, availability, geography, timing and price affect completed trips.</span></p></li><li><p><span>Turn analysis into clear recommendations that colleagues can act on.</span></p></li><li><p><span>Work closely with colleagues in growth, data, product, technology, operations and finance.</span></p></li><li><p>Explore how customer demand, vehicle availability, geography, timing, price and operational capacity affect conversion, completed trips and commercial performance.</p></li></ul><h2><span>Who we are looking for</span></h2><p><span>You may come from a role in growth analytics, digital analytics, customer insight, business intelligence or commercial analysis. Experience from apps, e-commerce, marketplaces, retail, mobility, logistics or other transaction-driven businesses is relevant, but not required.</span></p><p><span>You will likely recognise yourself in several of these:</span></p><ul><li><p><span>You enjoy working with customer behaviour, digital journeys and commercial data.</span></p></li><li><p><span>You have experience with dashboards, KPI reporting or data visualisation.</span></p></li><li><p><span>You understand conversion, retention, customer journeys or digital performance.</span></p></li><li><p><span>You are comfortable using SQL and relevant analytics or BI tools.</span></p></li><li><p><span>You can explain insight clearly to peo