Analytics Director

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Analytics Director – 264 GCS About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About Mindshare: A Leading WPP Media Brand Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. Role Summary and Impact The Director, Global Analytics is a senior, client-facing role responsible for leading the campaign reporting agenda across Global Solutions. This individual will ensure reporting outputs are accurate, consistent, strategically useful and clearly connected to planning, optimisation and future investment decisions. The role will collaborate closely with global planning leads, local market teams, client stakeholders and technology teams to turn campaign performance data into clear, actionable insight and compelling strategic narratives. The role requires a strong reporting and insights leader with technical confidence across dashboards, data flows, taxonomy, metric definitions and measurement tools. They do not need to be the deepest technical specialist, but they must be able to interrogate outputs, identify issues, explain limitations and work effectively with technical and analytics teams. The successful candidate will be highly client-facing, confident presenting to senior stakeholders, and able to constructively challenge and advise the client on reporting interpretation, measurement tools and wider measurement strategy. While planners and analysts will remain responsible for much of the day-to-day report drafting and analysis, this person will lead the reporting agenda end-to-end: defining the standards, shaping the narrative, reviewing outputs, challenging interpretation and ensuring the final work is accurate, insightful, ready to feed future planning cycles and ultimately client-ready. Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Campaign Reporting & Insight: Lead the global campaign reporting workstream, setting the standard for dashboards, recurring reports, post-campaign analysis and senior client readouts. Define and guide the development of reporting outputs that move beyond descriptive performance updates to provide clear insight, implications, recommendations and next steps. Ensure complex and multi-source campaign data is translated into compelling analytical storytelling for senior client and internal stakeholders. Work in lockstep with planning teams to ensure reporting is designed around the decisions that need to be made before, during and after campaign delivery. Guide teams to identify trends, patterns, performance drivers and opportunities within campaign data to inform future planning cycles and optimisation recommendations. Present findings and recommendations to senior client and internal stakeholders in a clear, concise and commercially relevant way. Measurement Strategy & Client Advisory: Act as a senior client-facing lead for reporting and measurement interpretation, confidently explaining methodology, assumptions, limitations and recommended actions. Partner with clients, planning teams and analytics specialists to define campaign learning agendas, KPI frameworks, reporting requirements and measurement priorities. Constructively challenge client and internal stakeholders on reporting interpretation, measurement expectations and the role of different tools in answering business questions. Stay close to industry trends and best practice in campaign measurement, reporting automation, data visualisation and insight storytelling. Ensure reporting and measurement outputs are connected to planning hypotheses, optimisation opportunities and wider business Collaboration & Training: Work closely with global planning teams to integrate reporting learnings and data-driven insights into campaign strategy and execution. Partner with local market teams to understand reporting needs, improve consistency and provide tailored support where Collaborate with technology,analytics and data governance teams to improve dashboard usability, data reliability, taxonomy discipline and reporting automation. Develop and deliver guidance, coaching and training to improve data literacy, insight writing, analytical storytelling and client-ready recommendations across the team. Act as a subject matter exp