Art Director & AI Artist

We are looking for people with…  Advanced expertise in generative AI tools, workflows and creative techniques, demonstrated through a strong commercially applied portfolio.  Strong art direction and visual storytelling capabilities, with the ability to develop concepts that inspire customers and elevate brand expression.  Experience creating high-quality still and moving imagery across fashion, lifestyle or related creative industries.  The ability to evaluate, refine and elevate creative output while maintaining strong commercial awareness.  Experience optimising creative workflows and adapting processes to leverage emerging AI technologies and tools.  And people who are…  Highly creative and curious, with a passion for fashion, culture, visual trends and emerging technology.  Eager to experiment, explore new ideas and challenge conventional approaches to content creation.  Collaborative and generous in sharing knowledge, mentoring colleagues and driving collective learning.  Adaptable and comfortable working in a rapidly evolving creative and technological landscape.  Driven by innovation and motivated by identifying new opportunities to create customer value through creativity and AI.  WHO WE ARE   H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.   We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.   WHY YOU’LL LOVE WORKING HERE   At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.   25% staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET)   H&M Incentive Program – HIP   JOIN US   Our uniqueness comes from a combination of many things — our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.   Take the next step in your career together with us. The journey starts here.   This is a full-time permanent role based in Stockholm. Please send your CV in English as soon as possible, by 19th October 2026. *We are committed to a recruitment process that is fair, equitable and based on competency. We therefore kindly ask you not to attach a cover letter in your application.