Associate, Direct Activation

We are looking for someone who is comfortable working with numbers, naturally curious about how media works, highly organized and eager to take ownership. You don't need to know everything — but you should be someone who wants to learn quickly, asks thoughtful questions and takes pride in getting the details right. HOW YOU WILL MAKE AN IMPACT Provide/oversee go to market insight, select vendors/sites and provide rationales on these sites; acting as a connection point for vendors/partners Be a point of contact for clients, and lead client status calls; presenting insights, post wraps, optimizations and other findings to clients Partner with the Manager in development of communications with planning team including buy authorizations, tracking reports, buy changes, creative specifications, etc Take an active role in coordinating all reporting with planning and analytics Liaise with the planning team to deliver the digital portion of the overall strategy - Provide Digital market research/insight and POVs Ongoing management and stewardship of campaigns (pacing, updates in Prisma, etc.) Provide and obtain information and intelligence from Mindshare and GroupM Trading leadership to be presented to planning team and clients when appropriate Accurate and timely vendor invoice approval and budget reconciliation Own campaign activation and stewardship Maintain media investments, including buy entry, insertion orders and trafficking coordination. Work closely with Planning and Ad Operations teams to ensure campaigns launch accurately and on time. Monitor campaign delivery and proactively identify opportunities, discrepancies or issues that may impact performance by maintaining accurate documentation of buy changes Support ongoing campaign optimization to ensure investments are aligned with client objectives. Use data to make better decisions Conduct pre-campaign checks and validations to ensure media is set up correctly and can be measured accurately. Contribute to post-campaign analysis and identify insights that can improve future investments. Maintain accurate client budgets and investment trackers WHAT YOU BRING 1–2 years of experience in media, advertising, marketing or a related field is preferred. College or University education will be asset An understanding of media buying, planning or investment principles. A keen interest in developing expertise across both off-line and digital direct media Comfortable working with budgets, numbers and data, with strong mathematical and analytical skills Proficiency with media tools (i.e. Prisma, Mediaocean) and 3rd party syndicated research resources (ComScore, Nielsen, Vividata) Exceptional organizational skills and strong attention to detail. Excellent time-management skills with the ability to prioritize multiple projects and deadlines. Comfortable working in a fast-paced environment where priorities can change. Collaborative, inclusive and respectful of different perspectives. Confident communicating with both internal stakeholders and external media partners. WHAT SUCCESS LOOKS LIKE In this role, success means becoming someone the team can rely on to: Provide/oversee go to market insight, select vendors/sites and provide rationales on these sites; acting as a connection point for vendors/partners Be a point of contact for clients, and lead client status calls; presenting insights, post wraps, optimizations and other findings to clients Partner with the Manager in development of communications with planning team including buy authorizations, tracking reports, buy changes, creative specifications, etc Take an active role in coordinating all reporting with planning and analytics Liaise with the planning team to deliver the digital portion of the overall strategy - Provide Digital market research/insight and POVs Ongoing management and stewardship of campaigns (pacing, updates in Prisma, etc.) Provide and obtain information and intelligence from Mindshare and GroupM Trading leadership to be presented to planning team and clients when appropriate Accurate and timely vendor invoice approval and budget reconciliation Motivated by continuous learning, professional development and growth. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. Please read our Privacy Notice for more information on how we process the information you provide.