Associate Director, Marketplace and Partnerships

Key Responsibilities – Media Investment Execute end-to-end TV investments across genres (GEC, Movies, News, Sports, Regional) Drive rate negotiations and deal closures with broadcasters and digital partners Ensure competitive CPRPs/CPMs and optimal inventory utilization Manage campaign releases, scheduling, and tracking of delivery Monitor delivery vs. commitments, identify gaps, and ensure timely resolution Maintain accuracy in deal entries, documentation, and reconciliations Coordinate with planning, and internal teams to align on execution requirements Provide inputs on market trends, pricing benchmarks, and inventory availability Ensure investments are executed in line with client-approved plans and timelines Build and maintain working relationships with broadcasters, OTT platforms, and publishers Identify and secure value-added opportunities (bonus spots, integrations, sponsorships) Ensure adherence to financial processes, booking protocols, and audit requirements Track and report investment efficiency metrics (CPRP, CPM, delivery vs. commitment, spillages) Skills & Experience Relevant experience 5-6 years Strong understanding of TV media investment and execution processes Good negotiation and commercial acumen Knowledge of CPRP, inventory dynamics, and buying benchmarks Ability to manage multiple campaigns simultaneously with accuracy Strong coordination and stakeholder management skills Attention to detail and process-driven approach Strong operational and coordination skills Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Please read our Privacy Notice for more information on how we process the information you provide.