Associate Vice President, Influencer Marketing

Responsibilities: Build and own standardized, data ‑ driven influencer pricing frameworks across platforms, influencer tiers, and campaign objectives. Develop influencer rate benchmarking models using historical performance data, market signals, and category norms. Conduct in ‑ depth analysis of influencer campaign performance across brand, performance, and commerce objectives. Create ROI, efficiency, and effectiveness models to evaluate and optimize influencer investments. Design predictive and scenario ‑ based pricing models to support planning and negotiations. Establish robust reporting dashboards and analytics frameworks beyond vanity metrics. Partner closely with strategy, business, finance, and execution teams to enable data ‑ led decision ‑ making. Support senior ‑ level client discussions with clear, defensible pricing logic and analytical insights. Work with internal tech and product teams to evolve proprietary pricing and analytics tools. Standardise processes, documentation, and data hygiene across influencer pricing and measurement. Qualifications & Skills: 7 - 10 years of experience in pricing, analytics, media economics, or marketing intelligence roles. Strong understanding of influencer marketing, digital media metrics, and performance frameworks. Proven experience building pricing models, benchmarks, and analytical frameworks at scale. High proficiency in data analysis, dashboards, and analytics tools. Ability to translate complex data into clear, actionable business recommendations. Strong commercial and financial acumen with attention to margins and efficiency. Excellent stakeholder management and communication skills. Structured, detail ‑ oriented mindset with a strong bias for logic and rigor. Comfort working in fast ‑ paced, matrixed environments with multiple stakeholders. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice for more information on how we process the information you provide.