Brand Marketing Lead

We Are Looking For You've created a category before. You've made a company legible before its category had a name; think explaining Uber in 2013 or Airbnb in 2011. You know the difference between a clever tagline and a frame that competitors, press, and customers actually adopt. You've positioned a company inside a category, not just built one. You understand that defining the space and winning it are two separate jobs, and you've done both. You've worked directly with founders. You've ghostwritten or built the public voice of a founder or executive, you're at home in the room with leadership, and you can hold your own when you disagree. You're a writer by trade. An exceptional written and verbal communicator, most likely with a content strategy background. Your instinct for language is what sets you apart. You've built distribution that works. You've stood up content and distribution engines that measurably grew brand awareness, and you have opinions about which stages, shows, and channels are worth the effort. You've told a story across markets. You've adapted a brand narrative for different regions and know when to translate versus when to rebuild. You can direct the full mix. Content, social, events, comms, design — you can set the brief and evaluate the work across all of it, even where you're not the hands-on expert. Comfort with data is a plus, but this role is judged on voice and category instinct more than dashboards. You use AI in your daily work to improve speed, creativity, and decision-making. You've done this in a high-growth tech startup or agency environment. Salary range: $180,000 - $240,000 annually + equity (The final offer depends on your background, skills, and how you perform through the process. We're open to considering outlier candidates, which may result in an adjustment to the scope and compensation) Work At Gigs At Gigs, we value in-person collaboration. We believe the best ideas, decisions, and relationships are built when teams spend meaningful time together, and our culture is designed around that belief. We support flexibility where it makes sense. Some focused work can be done remotely, and not every role or week looks the same. You should expect regular time in one of our hubs , as well as occasional travel for team workshops, customer meetings, and Gigs Republic, our bi-annual company off-site . Our offices are designed to feel like home-inspired workspaces, with plants, thoughtful tools, and small, tight-knit teams that make collaboration feel natural, energizing, and effective. What We Offer At Gigs, we believe in rewarding excellence. We offer competitive compensation and stock options because we see you as a true partner in our growth. We also provide stipends for your home office or work setup, a budget for learning and development to fuel your career, and of course, a free phone and international data plan Want to learn more about our benefits, hubs, and what it’s like to work at Gigs? Check out our Careers page.