Cluster Marketing Manager CEE

The Cluster Marketing Manager Central and Eastern Europe is responsible for defining, driving and executing the marketing strategy across the cluster, including setting the growth direction and priorities (content, assets, activations, etc.) to support country sales strategies and achieve commercial ambitions.   The role ensures that European marketing strategies and centrally developed marketing assets are effectively adapted, activated and deployed at cluster level, taking into account local market dynamics, customer expectations and competitive environments.  Acting as the bridge between the European Marketing team and local sales organizations, the Cluster Marketing Manager translates commercial objectives into impactful marketing plans that generate awareness, engagement and qualified leads. The role focuses on marketing planning, market insights, growth strategy activation and performance measurement.  Marketing Strategy & Planning   Develop and implement the annual cluster marketing plan aligned with European strategy and cluster business priorities  Ensure marketing priorities fully support commercial objectives and growth targets in the cluster.  Identify and prioritize target audiences and personas for market segments. Map customer journey to identify key touchpoints, pain points and decision drivers.   Ensure personas and target audience definitions are effectively embedded into campaign planning, channel selection and lead generation strategies.   Identify local market specificities, trends and customer expectations to refine value propositions  Market Insights & Positioning   Co-develop with the Regional Business Segment Manager structured market and competitive analysis (SWOT, customers, competitors, segments, channels,…)   Provide guidance and feedback to European marketing teams on local market needs and campaign effectiveness.   Support and collaborate on the implementation and analysis of Voice of Customer surveys to capture actionable feedback   Proactively engage with end customers to generate insights and translate them into compelling use cases and customer success stories that strengthen market positioning and support campaign effectiveness.  Monitor competitive activities and recommend tactical responses. Campaign Activation & Market Deployment   Lead the Activation of European marketing campaigns within the cluster using centrally developed content, assets and campaign frameworks  Adapt campaign activation plans to local market conditions, target audiences and commercial priorities while maintaining alignment with European strategy  Orchestrate and steer multi-channel marketing deployment across the cluster, including:           - SEO and local search optimization            - Email marketing and marketing automation programs            - Lead generation initiatives            - Account-Based Marketing (ABM) programs            - Social media and media planning and local industry visibility            - Events, tradeshows and industry initiatives  Define priorities and guide execution to ensure consistency and impact across all channels   Ensure effective localization and amplification of central campaigns to maximize market reach and engagement  Coordinate closely with the European campaign and content teams to ensure timely availability and optimal use of marketing assets  Partner with sales teams to ensure strong campaign follow-up and lead conversion  Manage cluster marketing budgets and optimize spend allocation  Performance Measurement & Optimization   Define KPIs and success metrics for all marketing activities  Track campaign performance and lead generation effectiveness  Analyze ROI and provide regular performance reporting  Continuously optimize campaigns based on data and insights  Ensure proper CRM usage and lead management alignment with sales  Cross-Functional Collaboration   Act as key marketing partner for country sales leadership  Collaborate closely with the European Marketing team for creation and deployment of marketing assets that support sales ambitions  Work in direct contact with Regional Director, Country General Managers, Country Commercial Directors and European marketing team to develop business strategies for the cluster.  Participate actively in local sales meetings to present marketing strategies, campaigns, promotional material and ensure full alignment between sales, marketing and business strategy. Gather and share sales feedback for further optimization.  Ensure smooth coordination between European content production and local activation  Facilitate knowledge sharing across countries within the cluster  Collaborate closely with growth strategy teams to ensure marketing assets, including  web content, (social) media content, trainings, sales tools,… are fully aligned with local market needs and customer insights.  Collaborate with other cluster marketing managers to share successes and learnings.  Bachelor or Master’s degree in marketing, business, communication or a related field.  At least 5-7 years of relevant experience in marketing, campaign activation, sales enablement or business