Content Lead

<p>Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.</p><p>Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.</p><p>With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit <a target="_blank" href="https://simple.life/?utm_source=greenhouse&utm_medium=hr&utm_campaign=homepage&campaign_id=1&utm_content=1&adgroup_id=1&utm_term=1&ad_id=1">simple.life.</a></p><p>Right now, we are looking for a Content Lead to lead our content roadmap for the Simple and Kova apps, with an important hands-on emphasis. You’ll elevate how millions of users experience guidance, coaching, and habit-building inside our apps. This is a high-impact role where content directly shapes activation, engagement, behaviour change, retention, and long-term outcomes for our users.</p><p>Push the pace of innovation and build a healthier world with us!</p><h3>What You’ll Do:</h3><ul><li><p>Own the content roadmap, fully aligned with product direction and strategy, user behaviour insights, and quarterly priorities;</p></li><li><p>Partner closely with Product Managers and cross-functional teams to integrate content seamlessly into the product: onboarding, coaching, habit-formation journeys, interventions, copy and communication principles, workbooks and printable guides, content experiments, and content feature launches;</p></li><li><p>This is a hands-on role, so you’ll be expected to produce and refine high-quality content yourself, together with a content manager: in-app articles, behaviour-change content, videos, scripts, guides, and social formats;</p></li><li><p>Build and lead a lean, high-performing content function powered by AI-first workflows;</p></li><li><p>Create and optimise efficient workflows, editorial processes, QA systems, and documentation for a modern, data-driven content operation built around AI workflows;</p></li><li><p>Use advanced photo/video editing capabilities and AI-enhanced tools to scale production, increase quality, and expand creative possibilities;</p></li><li><p>Lead our short-form content strategy for in-app engagement, ensuring formats resonate across demographics;</p></li><li><p>Review analytics and experimentation: define KPIs, build dashboards with Data, analyse performance trends, and run structured content A/B tests;</p></li><li><p>Ensure all content is inclusive, evidence-aligned, compliant, and grounded in behaviour science best practice.</p></li></ul><h3>What We’re Looking For:</h3><ul><li><p>5+ years of experience in content strategy, content creation and production, and working closely with consumer product leadership; 1-3+ years leading a content team or function in a digital consumer environment;</p></li><li><p>Proven experience developing a content roadmap tied to product metrics, including activation, engagement, retention, and revenue;</p></li><li><p>Strong analytical skills, comfortable with dashboards, experimentation, KPI setting, and deriving insights to drive optimisation;</p></li><li><p>Hands-on experience in advanced video and visual editing, plus strong literacy in AI-powered content workflows;</p></li><li><p>Demonstrated success in delivering high-impact content for multiple age groups;</p></li><li><p>Outstanding UX writing, editing, and storytelling abilities across formats (in-app, visual, video, long-form, educational);</p></li><li><p>Preferable experience collaborating with domain specialists such as nutritionists, coaches, behavioural scientists, and medical experts;</p></li><li><p>Ability to work fast, iterate frequently, and lead with both strategic clarity and hands-on execution;</p></li><li><p>Bonus: experience in health, wellness, weight loss, habit formation, or coaching products.</p></li></ul><h3><span><strong>Perks and benefits:</strong></span></h3><ul><li><p><span>Competitive salary package commensurate with experience;</span></p></li><li><p><span>Remote, in-office, and hybrid work opportunities;</span></p></li><li><p><span>The equipment you need to do your job;</span></p></li><li><p><span>A premium SIMPLE subscription;</span></p></li><li><p><span>21 days annual leave, plus bank holidays (those observed where you live);</span></p></li><li><p><span>Flexible hours. We focus on your results, not how long you spend at your desk.</span></p></li></ul><h3><strong>About our values:</strong></h3><ul><li><p><strong>Think deeper: </strong>We understand that in order to grow we need to make all our decisions