Creative Strategist, Editorial

We are looking for people with:  Extensive experience within creative strategy, communications planning or content strategy, ideally in a global, customer-focused environment.  Strong knowledge of channel ecosystems and the ability to translate data, trends and audience insights into inspiring creative direction.  Deep understanding of audience behaviour, platform dynamics and content performance drivers, particularly across paid social platforms including Meta, TikTok and YouTube.  Experience bridging creative development, media strategy and commercial objectives to deliver content that performs both creatively and commercially.  Strong analytical capabilities with the ability to interpret performance data and transform learnings into actionable creative recommendations.  Experience working across cross-functional teams, balancing creative ambition with business priorities.  And people who are:  Strategic thinkers with a strong customer and audience focus.  Curious about culture, trends, consumer behaviour and emerging platforms.  Collaborative and confident communicators who build strong relationships across teams and disciplines.  Insight-driven and proactive in identifying opportunities for creative innovation and optimisation.  Comfortable navigating complexity and translating information into clear direction.  Passionate about creating engaging editorial experiences that inspire customers and drive results  Who we are H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.    Why you'll love working here At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. This is an opportunity to influence how one of the world's leading fashion brands develops creative campaigns across channels and customer touchpoints. You'll work at the intersection of creativity, strategy and performance, helping shape customer experiences at a global scale.  Join us Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values and opportunities for growth. But most of all, it’s our people who make us who we are. Take the next step in your career together with us. The journey starts here.  We are committed to a recruitment process that is fair, equitable and based on competency. We therefore kindly ask you not to attach a cover letter in your application.  All your information will be kept confidential according to EEO guidelines.