CRM Automation Specialist

We are looking for someone who combines strong hands‑on CRM execution skills with a curiosity for optimisation, data, and customer behaviour - and who enjoys owning journeys end to end.  You are comfortable working close to the details while also understanding how automated CRM contributes to retention, loyalty, and long‑term customer value.  We believe you have:  A Bachelor’s degree in Business, Marketing, Economics, Communication, or a related field. 2-5 years of experience within CRM execution, lifecycle marketing, or marketing automation.  Hands‑on experience building and running automated CRM journeys in platforms such as Braze, Salesforce, Klaviyo, MoEngage, or similar. Strong ability to analyse journey performance and customer data, and turn insights into clear optimisation opportunities that drive incremental value. Confidence presenting recommendations, insights, and learnings within a large, cross‑functional organisation. An analytical mindset and eagerness to test, learn, and continuously improve customer journeys and automation setups.  And you are someone who is:  Highly detail‑oriented, structured, and reliable in execution. Comfortable collaborating across disciplines, regions, and markets. A clear and confident communicator, with strong written and spoken English skills. Curious, proactive, and motivated by improving customer experiences and lifecycle performance over. time and improving our standards when it comes to AI & personalization.   WHO WE ARE    H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.    We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.      WHY YOU’LL LOVE WORKING HERE    At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’ll be part of a collaborative environment where your ideas matter, and where you can grow your expertise within CRM, data‑driven marketing, and global communication.   JOIN US    Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.    This is a full-time position based in Stockholm . Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.   We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.