CRM & Loyalty Specialist

About TOTEME TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations, and the notion of style. With an appreciation for how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Archetype pieces are realized in authentic materials, rich textures and graphic silhouettes. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals, and spaces. TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create women’s and men’s collections spanning ready-to-wear, shoes, bags, accessories, and jewelry. The Role TOTEME is looking for a CRM & Loyalty Specialist to join our team in Stockholm full time. In this role you will turn customer data into decisions and action across our channels, build the segments behind our newsletter and push, support our retail teams with clienteling lists, and be the team’s champion for ℅ TOTEME, our loyalty program. The role is the team’s closest link to TOTEME’s customer data, working with internal teams like E-commerce, Retail, Marketing, Management and Tech. You will report to the Head of CRM & Loyalty and work directly with the CRM & Loyalty team. Responsibilities Own our CRM platform (Ometria) and define the segmentation strategy, keeping campaigns and automated communications running smoothly. Create customer segments and deliver relevant newsletters and push notifications with Marketing and E-commerce. Track and improve the performance of our CRM communications, and share results with relevant teams and management. Keep customer data accurate and connected across markets, working closely with Tech. Turn customer data into clear, actionable insights for stores, E-commerce and management, using AI to streamline reporting. Strengthen clienteling by giving store teams targeted client lists, performance insights and the data they need to build client relationships. Partner with Performance Marketing to reach relevant audiences and grow our customer database. Manage customer consent processes in line with GDPR and local privacy requirements. Take our CRM tools, data setup and processes to the next level, with Tech and external partners. Champion ℅ TOTEME in the team and run daily loyalty operations, tier reporting and performance tracking. Your Profile Several years of experience in CRM, lifecycle marketing or loyalty within retail, ideally in an international luxury or premium business. Proven experience owning a CRM platform such as Ometria, including segmentation, campaigns and automations. Working knowledge of SQL and business intelligence (BI) tools, with an understanding of how customer data connects across systems. Experience working with Tech, Marketing, E-commerce and retail teams, and presenting insights to management. Knowledge of GDPR and customer consent requirements across different markets. Familiarity with clienteling tools such as Tulip, or loyalty program operations, is a plus. Fluent in spoken and written English. About You Embraces and embodies TOTEME’s culture, values and aesthetic. Highly organized, structured and able to work independently. Collaborative and communicative, with a pragmatic and hands-on approach. Confident working with senior stakeholders, and able to translate between business and Tech. Analytical and solution-oriented, with strong attention to detail. Curious and proactive, with a service-minded approach to stores and colleagues. This is a full-time position based at TOTEME’s Stockholm Head Office, starting January 2027. TOTEME has teams in Stockholm, London, New York, and Shanghai, as well as retail spaces across Europe, North America, and Asia. TOTEME has an internal career development and title framework and the job title used in the recruitment ad may differ from the title used internally at TOTEME. Sustainability is an important part of how we operate at TOTEME. As a certified B Corporation, we are committed to continuously improving our social and environmental impact. We expect all employees to understand our sustainability commitments and contribute to responsible business practices within their respective roles. Candidates progress through application, screening, interviews or case assessments, followed by final pre-employment checks and a formal offer before joining our team. We anonymize names and personal details in applications during the screening stage to support fair and skills-based hiring. By applying to this position, I agree with TOTEME’s privacy policy and to be contacted about future job opportunities for up to two years from the submission date. Find out more about our privacy policy here .