D2C Outbound Communications Manager

Key responsibilities:** - Develop and execute E2E, the outbound communications calendar for B2C and e-commerce channels. - Understand the holistic consumer journey, including needs and pain points while collaborating with commercial teams and local markets. - Plan and execute targeted B2C campaigns, working with CRM tools and segmentation. - Analyse campaign performance and consumer behaviour to identify opportunities for channel optimisation and growth. - Support roadmap planning and translate business needs into requirements and user stories for product and engineering teams. - Drive innovation in consumer engagement practices by staying current with industry trends and best practices. **Who you are:** - Bachelor’s degree in marketing, related field, or relevant Business experience. - 5+ years experience in digital touchpoints focused on consumer communication and ecommerce. - Experienced E2E campaign manager, working with email and ideally SMS and other OB channels. - Strong background in consumer journey orchestration, segmentation, personalisation and lifecycle management. - Experience collaborating with product, engineering and data teams in agile environments, including knowledge of product development technologies. - You have a commercial mindset and a flexible approach to driving continuous optimisation while enjoying being part of a diverse team of highly talented marketers. ### About Us **Electrolux Group is a leading global appliance company that has shaped living for the better for more than [100 years](https://www.electroluxgroup.com/en/category/history/)**. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2023 Electrolux Group had sales of SEK 134 billion and employed 45,000 people around the world. For more information go to [www.electroluxgroup.com](https://www.electroluxgroup.com/en/). Read More [Compliance and Data Privacy](https://career.electroluxgroup.com/global/en/compliance-and-data-privacy "Compliance and Data Privacy") © 2026 Workday, Inc. All rights reserved.