Data Analyst - CRM

JOB DESCRIPTION – DATA ANALYST ROLE – FOR CRM & Outbound, Europe Job Start Date - asap Job End Date - 31/01/2027 Place: Stockholm Rate: customer is price sensitive. Key skills · Reporting & analytics · Data governance Role Overview A data-driven and strategic CRM Data Analyst Manager to track, analyze, and optimize outbound communication campaigns, marketable consumers, and product registrations across all European markets. This role will work closely with cross-functional teams (Outbound Communications, CRM, Data, Direct Sales (D2C) and local markets) to deliver actionable insights, enhance data accessibility, and support experimentation initiatives that drive business growth. Key Responsibilities 1. CRM Campaign Performance & Insights Develop a standardized CRM performance tracking framework to measure engagement, conversions, and ROI across all campaigns. Deliver weekly and monthly performance reports with clear insights and recommendations for campaign optimization. Support experimentation initiatives by analyzing test results and providing data-driven recommendations (e.g., Black November, CRM insights and so on). 2. Consumer Growth & Product Registration Optimization Track and report on Marketable Consumers, ensuring growth through improved visibility and optimization initiatives. Collaborate with the Data Team to design and implement dashboard enhancements for real-time tracking of Marketable Consumers and Product Registrations (Country, Touchpoint, Spending Group). 3. Data Availability & Market Enablement Build and maintain a centralized CRM data repository with clear definitions and access guidelines. Develop and maintain handbooks or conduct training sessions to ensure markets understand and effectively utilize CRM data. 4. Data Support · Support data-related requests in Outbound Communication, Product Registration and Marketable consumers area · Provide insights and recommendations to guide future CDP adoption. Qualifications & Skills Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field. Proven experience in CRM analytics, campaign performance tracking, or marketing data analysis and GA4. Strong knowledge of SQL, Python, data visualization tools (e.g., Power BI, Tableau, Looker) and CRM platforms. Ability to translate complex data into clear insights and actionable recommendations. Strong collaboration skills, with experience working with cross-functional and international teams. Detail-oriented, proactive, and comfortable managing multiple priorities in a fast-paced environment.