Demand Generation Manager

What You'll Do Multi-Channel ABM: Plan, set up, and optimize 1:Many, 1:Few, and 1:1 account-based marketing campaigns to drive pipeline. Event-Driven Demand Generation: Leverage both external trade shows and Adyen-owned events as core demand generation vehicles—driving targeted prospect attendance, designing pre-/post-event nurture tracks, and ensuring rigorous pipeline follow-up. Targeting & Segmentation: Partner with SDRs and Sales to identify high-priority target accounts and build highly segmented lists based on market priorities. Content & Messaging: Map, plan, and create compelling messages and creative tailored to prioritized accounts and specific event touch-points. Digital Collaboration: Collaborate closely with the Digital Marketing Manager to create effective media strategies that surround target accounts. Campaign Execution: Build and run regional email programs, direct marketing efforts, and optimized landing pages to convert interest into sales-accepted opportunities. Global Alignment: Work closely with the Global Acquisition Marketing team to implement and scale localized strategies. Analytics & Optimization: Leverage analytics tools to measure and determine the effectiveness of campaigns and event activations across all touch points. Who You Are 3+ years of experience in a B2B demand generation or integrated marketing role, with a proven track record of driving net-new customer acquisition. 5+ years of experience in marketing or similar Proficiency with ABM and marketing automation tools; knowledge of Marketo is a strong plus. Analytical mindset with experience using data to optimize campaigns. Experience with Looker (or similar BI tools) is a plus. A healthy balance between strategic thinking and hands-on execution—you can design the plan and build it, too. Agile & Self-Motivated: A self-starting contributor with the ability to multitask, prioritize responsibilities, and navigate a fast-paced environment. Fluent spoken and written English and Swedish is required. Travel: Willingness and ability to travel domestically and internationally 20%+ (e.g., to support key trade shows and Adyen events). Our Diversity, Equity and Inclusion commitments Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here . Don’t be afraid to let us know if you need more flexibility. This role is based out of our Stockholm office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.