Digital Manager

Enterprise Digital Strategy & Breakthrough Growth Set and own the enterprise vision and multi-year strategy for the total digital business in Greater China, with a clear ambition to gain market share. Identify and unlock breakthrough growth opportunities across marketplaces, owned online channels, social commerce and the broader digital ecosystem. Define where to play and how to win by making bold choices on customer propositions, channel roles, business models, investments and capabilities. Create a clear transformation roadmap with measurable milestones, strong governance and full alignment across market, regional and global leadership. Anticipate changes in customer behaviour, technology, competitors and platform dynamics, and translate them into first-mover commercial advantage. P&L, Market Share & Investment Leadership Own the total digital P&L, market-share agenda and long-term value creation across marketplaces and owned online channels. Set ambitious commercial targets and steer revenue, margin, customer growth, traffic, conversion, inventory productivity and investment return as one integrated performance agenda. Make enterprise-level investment and resource-allocation decisions, balancing accelerated growth, profitability, brand strength and long-term strategic value. Translate complex commercial and financial data into clear strategic choices and recommendations for senior leadership. Strategic Platform & Ecosystem Partnerships Act as H&M Greater China’s senior strategic counterpart to Tmall, JD, Douyin and Tencent, building trusted relationships with their top leadership teams. Create joint business plans and strategic partnerships that unlock differentiated customer access, platform resources, innovation, data capabilities and commercial growth. Lead high-stakes negotiations on strategic agreements, investment, traffic, technology, marketing resources and new business opportunities. Build a strong external network across China’s digital ecosystem to secure early insight, influence platform agendas and identify emerging growth opportunities. Digital Customer Proposition & Transformation Define a distinctive, customer-led digital proposition across marketplaces, .com, app and social commerce, ensuring each channel has a clear strategic role. Transform the end-to-end digital customer journey by connecting brand, assortment, content, price, promotion, personalization, service and post-purchase experience. Use customer, sales, market and platform insights to identify structural barriers and create step-change improvements in relevance, engagement and conversion. Sponsor major digital capabilities, new business models and innovation pilots, scaling successful solutions with speed and commercial discipline. Connect digital strategy with the total H&M omnichannel agenda to create stronger customer value and business impact across online and stores. Executive Leadership & Organizational Mobilization Lead, inspire and develop a high-performing digital leadership team with the strategic capability, commercial ownership and courage required to deliver breakthrough growth. Mobilize Commercial, Marketing, Tech, Supply Chain, Logistics, Controlling, Customer Service and Global functions behind one integrated digital growth agenda. Create clear senior-level decision forums, accountabilities and operating rhythms that accelerate execution and remove organizational barriers. Influence market, regional and global stakeholders at the highest level, securing the capabilities, investment and decisions required for the China growth ambition. Education Bachelor’s degree in Ecommerce, Business, Marketing, Finance, Economics, Technology or a related field. An MBA or equivalent advanced degree is a strong advantage. Skills Enterprise strategy and transformation leadership, with the ability to frame a bold vision and convert it into a focused, executable growth agenda Exceptional commercial acumen, including ownership of a large P&L, market-share growth, investment allocation and profitable business scaling Deep knowledge of the China digital ecosystem, marketplace economics, social commerce, customer behaviour and platform operating models Executive-level relationship building and complex negotiation capability with major ecosystem partners, especially Tmall, JD, Douyin and Tencent Outstanding analytical and strategic judgment, with the ability to simplify complexity, challenge assumptions and make high-quality decisions under uncertainty Proven ability to lead transformation across complex matrix organizations and influence senior market, regional, global and external stakeholders Inspirational people leadership, with a strong track record of building senior teams, raising capability and creating accountability for exceptional results Excellent executive communication and presentation skills; fluent in English, with strong China-market communication capability Experience Substantial senior leadership experience in digital commerce, marketplaces, consumer technology or platform-led business, preferably in fashion, retail or a customer-facing growth company Proven record of creating and delivering breakthrough digital growth strategies, materially scaling a business and gaining market share Proven ownership of a significant P&L and major strategic investments, with accountability for both rapid growth and sustainable profitability Demonstrated success building senior strategic partnerships and negotiating at executive level with leading China digital platforms or technology companies Experience leading large-scale digital transformation and mobilizing multiple functions, geographies and senior stakeholders behind one enterprise agenda Experience leading and developing senior commercial and digital leaders in a fast-paced, highly competitive environment H&M Group is a global company of strong fashion brands and ventures. 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