Digital Trade Director

The Digital Trade Director is responsible for leading the end-to-end digital trading strategy for the e-commerce business across the EU, NA, and APAC regions. This role owns the commercial trading agenda - driving revenue, margin, and conversion through strategic trading plans, promotional campaigns, pricing decisions, and product range management. The Digital Trade Director works cross-functionally to ensure the e-commerce channel consistently delivers on its commercial targets and is positioned to maximise trading performance. Responsibilities: Trading Strategy & Planning: Define and own the annual and seasonal digital trading strategy, setting clear commercial targets and trading plans aligned with overall e-commerce and business objectives across all regions. Revenue & Margin Ownership: Take full accountability for the e-commerce P&L trading performance, including revenue, margin return rate, and conversion rate. Identify opportunities to grow topline and protect margin through disciplined commercial decision-making. Promotional Planning & Execution: Lead the development and execution of the promotional calendar, including sales events, markdowns, and campaign-driven trading activity, ensuring strong commercial outcomes and brand alignment. Pricing & Markdown Management: Facilitate digital pricing strategy and markdown cadence across categories and regions, balancing sell-through targets with margin protection and competitive positioning. Range & Category Management: Partner with buying and merchandising teams to shape the online product range, ensuring the right product is available at the right time and price to maximise trade performance. Trading Reporting & Analysis: Drive a data-led trading culture by owning weekly, monthly, and seasonal trading reviews. Translate performance insights into clear actions and recommendations for the business. Forecasting & Target Setting: Lead the commercial forecasting process for digital trade, working with finance and planning teams to set realistic yet ambitious revenue and margin targets. Cross-Functional Collaboration: Act as the primary commercial voice of the e-commerce channel, working closely with marketing, content, buying, and finance teams to ensure trading plans are well-supported and fully activated. Competitive Intelligence: Monitor competitor trading activity, market trends, and industry developments to ensure POC’s digital trading approach remains sharp and commercially differentiated. Team Leadership: Lead and develop the trading team, building a high-performance culture with clear goals, regular feedback, and strong commercial capability. Executive Reporting: Provide senior leadership and the CDO with clear, insight-led trading updates, highlighting performance vs. plan and strategic recommendations. 7+ years of experience in digital trading, e-commerce merchandising, or a senior commercial role, with a clear track record of driving revenue and margin. Experience leading digital trade for a global fashion, sports, or lifestyle brand across multiple regions. Bachelor’s degree in Business Administration, Commerce, Marketing, or a related field. Strong commercial acumen with deep expertise in digital trading, pricing, promotions, and range management. Proven ability to own and deliver against revenue and margin targets in a fast-paced e-commerce environment. Experience working with e-commerce platforms, trading dashboards, and web analytics tools. Data-driven mindset with the ability to translate trading performance data into clear commercial actions. Excellent cross-functional influencing and communication skills, with the ability to align diverse stakeholders around a clear trading agenda. Experience managing and developing a team in a commercial trading function. Knowledge of global e-commerce markets across EU, NA, and/or APAC.