Director Commercial Sales Row

Aimpoint AB is the company that invented and developed the red dot sight, for which we are today the world-leading provider. Aimpoint sights are used in the civilian hunting and shooting markets, as well as by police and military forces. The company has over 570 employees and a turnover of approximately 2,3 billion SEK. Sales in the United States are managed through our American subsidiary, Aimpoint Inc. Our headquarters are located in Malmö, with production facilities in Malmö and Gällivare. Aimpoint is part of the Sandberg Development group. For more information about the company, please visit www.aimpoint.com/se DIRECTOR COMMERCIAL SALES ROW Join us on an exciting growth journey! We are looking for an inspiring and commercially driven leader to take ownership of our Commercial Sales organization. This is a key leadership position where you will play a central role in driving growth, profitability, customer development, and team performance across multiple markets. As Director Commercial Sales ROW (all approved market outside US), you will lead a team of experienced sales professionals and be responsible for developing and executing commercial strategies that strengthen Aimpoint’s market position and long-term success. Commercial Sales at Aimpoint encompasses expanding our presence in hunting, sport shooting, and personal protection markets by building strong customer relationships, identifying new business opportunities, and driving sustainable growth. The Opportunity As Director Commercial Sales ROW, you will report to the VP Sales and lead a team consisting of three direct reports. You will have overall responsibility for driving sales performance, developing customer relationships, identifying new business opportunities, and ensuring that the organization is aligned with Aimpoint’s strategic objectives. This role combines strategic leadership with operational execution and requires a strong ability to build high-performing teams, drive change, and create long-term business growth. Key Responsibilities Commercial Leadership & Strategy Develop and execute market and activity plans for assigned markets and regions Establish and maintain a rolling five-year business plan Drive profitable growth and maximize market potential across all business segments Deliver accurate monthly sales forecasts and annual budget planning Collaborate with internal stakeholders to drive commercial excellence and market expansion Support strategic product development initiatives by identifying market opportunities and customer needs Sales Performance & Business Development Develop and strengthen relationships with customers, distributors, and key stakeholders Drive sales performance to achieve and exceed revenue, margin, and profitability targets Identify and implement short- and long-term business improvement initiatives Ensure effective territory management and resource allocation across markets Support and develop sales strategies together with internal functions including Marketing, Sales Support and E-Commerce Leadership & People Development Lead, coach, and develop a team of sales professionals Drive employee engagement, performance, and accountability Conduct performance reviews, salary discussions, and regular one-on-one meetings Build and maintain a high-performing organization through recruitment, coaching, and succession planning Promote Aimpoint’s culture, values, and leadership principles