Director, GTM Program Management & Analytics

What You'll Do: Team leadership & Cross Functional Execution Build, develop, and lead a high-performing team that consistently delivers measurable business outcomes and operational excellence. Lead high-impact, cross-functional initiatives across Wizards of the Coast, influencing senior leaders and representing Commercial GTM leadership forums. Shape the end-to-end retailer experience to ensure our website, communications, promotions, toolkits, in-store activations, and enablement resources work together to support successful launches, drive retailer engagement, and maximize commercial impact. Program management Set the strategic framework for launch planning and execution, from early planning through post-launch review, ensuring the right milestones, readiness criteria, and accountability are in place to guide teams toward consistent outcomes. Partner across Studios, Marketing, and internal stakeholders aligning dependencies, decision gates, and escalation paths. Build repeatable launch programs and in-store activations that produce consistent retail outcomes. Manage a centralized GTM enablement toolkit (playbooks, readiness checklists, FAQs) and run the launch cadence, including readiness reviews, executive updates, and retrospectives. Customer Experience Map and improve the end-to-end customer journey, from product awareness through in-store discovery, event participation, and repeat engagement. Use customer and retailer feedback to refine launch programs and reduce friction between digital discovery and in-store action. Performance analytics & insights Own the commercial performance framework, defining and monitoring the metrics that measure business success across retail, digital channels, customer engagement, and operational execution. Translate performance data into execution changes and prioritization decisions across commercial and studio teams. Build reporting infrastructure and dashboards that give stakeholders visibility into program health, journey performance, and launch outcomes. What You'll Bring: Senior leadership experience owning go-to-market or launch program management, including direct people management across multiple functions. Proven track record leading cross-functional teams and initiatives at scale. Experience applying customer success principles and journey mapping to improve engagement across physical and digital touchpoints. Strong analytical capability, including building performance frameworks and turning insights into decisions. Experience with trade and channel campaigns and retailer enablement. Clear communication with senior stakeholders and comfort executive readouts. Structured operating mindset for managing complex, multi-workstream programs. Nice to have Familiarity with specialty or hobby retail networks and TCG ecosystem Experience supporting retail outcomes through consumer-facing digital surfaces. Experience running formal operating cadences (WBR/MBR/QBR) and launch governance. Background in BI, analytics tooling, SQL, Python, and leading data analytics teams. #wizards The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package. Pay Range $180,700 — $271,100 USD Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include: Health & Wellness Time Off to Recharge Financial Well-being Life & Family Support Volunteer and Community Initiatives Learning & Development Exclusive Perks Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.