EURO Marketing Promotion Specialist

Job informationDivision/Unit: Marketing/Marketing ActivitiesContract type: Fixed-termLocation: Nyon (up to one day per week working from home) This role relates to UEFA EURO 2028 and is based at UEFA’s headquarters in Nyon, Switzerland. If you are looking for roles based in the UK and Ireland, please visit the UK & Ireland 2028 Limited careers page. Start date: 01.02.2027End date: 31.07.2028Application deadline: 28.08.2026 Main goal Reporting to the Senior Marketing Manager, the EURO 2028 Promotion Specialist will play a central role in shaping and delivering the tournament's multi-year, multi-market promotional programme across the UK and Ireland as well as in priority markets around the world, with the aim of engaging a new generation of fans and expanding the tournament's audience. Key responsibilities Programme development and delivery: Contributing to the design and execution of integrated promotional campaigns throughout the planning, launch and delivery of UEFA EURO 2028Ensuring that all activations are compatible with the overarching creative platform and the audience growth and engagement objectives Creator and cultural programme: Supporting the development and delivery of the UEFA EURO 2028 creator, influencer and celebrity programme to ensure visibility across social media and in youth cultureHelping to identify and integrate creators and cultural partners for key campaign moments and areas, including music, gaming, digital products and eventsEnsuring that talent activations are consistent, scalable and aligned across different workstreams rather than being delivered in isolationWorking with agencies to source, evaluate and manage creators based on audience fit, performance and strategic relevance Cross-functional coordination: Acting as a central point of contact for UEFA teams (e.g. marketing, digital, communications, partnerships, media rights) and the local organising structureManaging timelines, dependencies and alignment across multiple parallel workstreams Agency and partner integration: Managing a range of agencies (creative, media, public relations, influencer/talent), ensuring the quality of their services/deliverables and efficient use of resourcesIdentifying and developing opportunities to integrate sponsors, broadcasters and partners into the promotional programme in a way that adds cultural and commercial value Planning, insights & performance: Contributing to campaign planning, budget management and KPI settingMonitoring performance, supporting reporting and ensuring that insights are translated into actionable improvements