Experience Design Director - EA Sports Network

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Experience Design Director - EA SPORTS Network Note: This is a hybrid role (on-site work required from Orlando, FL) - Relocation assistance is available for this role. Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. EA SPORTS is one of the leading sports entertainment brands in the world, with top- selling videogame franchises, award-winning interactive technology, fan programs, and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sport through industry-leading sports video games, including Madden NFL and College Football , FC soccer, NHL hockey, and EA SPORTS UFC . About the Role: The Experience Design Lead (Creative Director) is the vision-holder for how fans interact with the future of EA SPORTS, reporting to the Sr. Director of EA SPORTS Network. Serving as the design and user-experience anchor of the Network leadership team, this leader is responsible for transforming complex, shared platform and network capabilities into intuitive, memorable, and high-fidelity consumer experiences. Rather than focusing on a single franchise or product, this role defines the design principles, reusable experience systems, and connected fan journeys that weave individual games (such as Madden NFL, FC, and College Football) into a cohesive, immersive EA SPORTS ecosystem. This role will be a visionary design leader who can establish and scale the Experience Design function for SPORTS Network, instill a design-centric culture across the team, and champion design innovation in partnership with studios and design partners within EA SPORTS. Your Responsibilities: Experience Strategy: Ecosystem Experience Vision: Define the long-term, multi-platform vision for a connected EA SPORTS experiences, spanning console, mobile, web, and companion applications. Consumer-First Design Principles: Translate strategic growth objectives into high-caliber consumer experience principles that put the fan journey at the center. Ecosystem Roadmaps: Author and drive long-term experience design roadmaps that anticipate and support future portfolio growth and platform capabilities. Connected Fan Experiences: Unified Journeys: Map and refine end-to-end fan journeys that connect multiple EA SPORTS experiences, standardizing how identity, personalization, recognition, commerce, and community are experienced. Scalable Design Systems: Establish, govern, and continuously evolve scalable design systems, UI/UX toolkits, and reusable interaction models across the portfolio. Preserve Franchise Identity: Balance the need for network-wide experience consistency with the unique, highly branded visual identity of individual sports franchises. Cross-Functional Leadership: The Leadership Triad: Partner directly with the Sr. Director of Product Management and Technical Director to build a user-centered development lifecycle where design, technology, and business goals align. Experience Workshops: Lead collaborative experience workshops and build alignment around shared consumer experiences across different team boundaries. Influence without Authority: Guide design direction and build consensus across disparate teams, studios, and brand partners through collaboration rather than direct authority. Experience Innovation & Data Informed Design: Emerging Interactions: Explore and prototype next-generation interaction models, including AI-enabled personalization, spatial design, and real-time sports feed integrations. Data-Informed Iteration: leverage user research, player data, and run experience design workflows to continuously iterate and elevate experiences. Your Qualifications: Experience: 10+ years of experience leading UX, Product Design, Experience Design, or Creative Direction for world-class, large-scale digital consumer ecosystems or entertainment products. Ecosystem Design: A strong portfolio demonstrating the creation of unified, multi-platform design systems and seamless consumer journeys across web, mobile, and console. Experience leveraging AI in prototyping and creative or design concepting. Strategic Execution: Proven ability to balance high-level creative strategy with operational execution and governance. Tooling & Workflows: Mastery of Figma, Adobe Creative Suite, advanced prototyping tools, and modern collaborative design workflows. Storytelling: Exceptional executive storytelling, visual communication, and presentation skills, with a track record of building alignment through influence. Education: Bachelor’s degree in Design, Human-Computer Interaction, Digital Media, or equivalent experience. About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they