Festival Area Coordinator

At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL” . We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes. Everything we do, from global esports tournaments and community-driven leagues to next-generation platforms and live events, is rooted in our passion, craftsmanship, and culture. With millions of players and fans around the world, we aim to shape the future of esports and gaming by building ecosystems that are inclusive, innovative, and enduring. Job Title: Festival Area Coordinator Reporting To: Director, Festival Management & Delivery Department/Team: Festivals Location: Remote, Global Travel Required: Yes Does this role have line management responsibilities? No formal direct reports. Responsible for managing area staff, volunteers, contractors, contributors, and temporary event personnel within assigned festival areas during planning and event execution. Does this role manage a budget? Yes Summary The Festival Area Manager is responsible for the business performance, audience engagement, content strategy, and successful execution of assigned festival areas across DreamHack festivals. This role acts as the business owner and subject matter expert for a portfolio of festival areas, ensuring they deliver value to attendees, partners, communities, and the business. The Festival Area Manager is accountable for developing compelling content and activities, creating commercial opportunities, driving attendance and engagement, supporting marketing efforts, and overseeing the successful on-site execution of their areas. Working closely with Festival Production, Programming, Partner Integrations, Marketing, and Operations, the Festival Area Manager ensures their assigned areas remain relevant, commercially attractive, operationally executable, and aligned with DreamHack's strategic objectives. Success in this role is measured through audience satisfaction, attendance, engagement, commercial contribution, partner value, and overall business performance. What you will do Reporting to the Director, Festival Management & Delivery, you will own the performance and growth of assigned festival areas across the DreamHack festival portfolio. You will work closely with internal teams and external stakeholders to develop engaging content, strengthen communities, create sponsor opportunities, and ensure your areas contribute meaningfully to DreamHack's business objectives. During festival execution, you will oversee the delivery of content and activities within your assigned areas and lead the staff and contributors responsible for bringing them to life. Key Responsibilities Area ownership and business performance Own the performance and long-term development of assigned festival areas, including ensuring participation through outreach to communities and external stakeholders (i.e reaching out to Artists in Artis Alley, Indie game developers, TCG vendors, Cosplayers, local tournament organizers etc) Develop strategies that increase attendance, engagement, audience satisfaction, and revenue contribution Continuously identify opportunities to improve content, community participation, commercial value, and overall area performance Monitor industry trends, competitor offerings, and attendee feedback to inform future development Content and activity development Develop compelling content, activities, competitions, programs, and experiences that attract and engage attendees Doing market research and working with relevant stakeholders to ensure assigned areas remain fresh, relevant, and aligned with audience expectations Contribute ideas and initiatives that strengthen DreamHack's position as a leading gaming and lifestyle festival Commercial inventory development Partner with the Partner Integrations team to develop attractive sponsorship opportunities and commercial inventory within assigned areas Identify opportunities for branded integrations, premium placements, audience engagement opportunities, and partner activations Support the sales process by providing subject matter expertise and helping shape commercially viable opportunities Balance partner objectives with audience value and overall festival goals Audience engagement and community development Build and maintain relationships with relevant communities, organizers, contributors, participants, and industry stakeholders Foster community growth and participation within assigned areas Ensure assigned areas create meaningful experiences that drive positive attendee sentiment and long-term loyalty Act as the primary stakeholder owner for communities associated with assigned areas Marketing collaboration Work closely with Marketing to ensure assigned areas receive appropriate visibility before and during festivals Contribute content plans, key messages, promotional opportunities, and audience insights Support campaign development by ensuring assigned areas are accurately represented across marketing channels On-site area leadership Lead the execution of assigned festival areas during event build-up and live operations Recruit, brief, and onboard area staff, volunteers, contractors, contributors, and day-to-day activities Ensure content, activities, partner commitments, and attendee experiences are delivered according to plan Act as the primary point of contact for issues and decision-making within assigned areas during the event Maintain quality standards and ensure a positive experience for attendees, partners, and contributors Reporting and continuous improvement Measure and report on area performance including attendance, participation, engagement, NPS, revenue contribution, and partner value Conduct post-event revie