Gaming Marketing Manager, Japan

Position Summary, Responsibilities and Expectations: Define and execute Japan-specific marketing strategies aligned with global brand and gaming peripherals objectives, with full ownership of local execution Establish and manage close working relationships with influencers, creators, esports figures, media, and community partners to drive sustained product visibility and brand credibility Collaborate with sales teams to create sales enablement tools and promotional materials for channel partners Plan and execute Japan-specific go-to-market and product launch activities, coordinating with global teams, agencies, and partners to ensure timely and accurate execution. Manage influencer programs, media reviews, and awards tracking, ensuring timely execution and clear reporting of coverage Lead events, trade shows, and local partnerships, representing the brand within the Japanese gaming community. Coordinate and execute POSM development, retail display support, merchandising materials, and offline events, working directly with vendors and partners to deliver on-site results. Track campaign performance, community feedback, and market insights, and continuously optimize execution to improve effectiveness. Manage local marketing budgets and allocate resources effectively to maximize ROI on marketing initiatives. Essential Skills and Experience: Action-oriented self-starter with the ability to own marketing initiatives end to end 5+ years of experience in marketing, with a strong focus on market execution Bachelor’s degree in business, marketing, communications, or a related field Strong understanding of marketing strategies, channels, and branding, with established knowledge of and connections within the Japanese gaming ecosystem, including influencers, media, and gaming communities. Proven experience leading product launches, go-to-market execution, and integrated marketing campaigns Experience managing marketing budgets and measuring campaign performance / ROI Ability to work independently and as part of a team Excellent organization and communication skills. Be fluent in English and Japanese (both spoken and written) Ability to work under pressure and able to handle multiple simultaneous tasks with tight deadlines Strong understanding of the Gaming market and gamer/enthusiast communities Proven track record of delivering measurable marketing results Local candidate based in Tokyo (no relocation available)