Global Brand Media Manager

What you will do:  Support to deliver brand media channel strategies , including paid social, display, OOH, Publisher Partnerships and CTV – ensuring alignment with business objectives and paid media KPI's.   Act as the central authority for global execution standards  maintaining best practice across all brand media channels and elevating our brand POV globally.  Review the execution of regional upper and mid-funnel paid media activity  to ensure alignment with the global paid media strategy across all channels.  Support with the Global Paid Media Measurement Framework  assessing COS' paid media effectiveness by driving lift studies, experiments, campaign reports and quarterly business reports and share learnings and recommendations across markets to drive actions and scale impact.  Partner with global marketing, regional paid media, and agency teams to drive optimal budget allocation  utilising scenario planning to maximise ROI across diverse market landscapes.  Guide and empower regional teams , providing strategic channel guidance, tools, and best practices for campaign execution. Develop global best practices, playbooks and frameworks  for brand media channels to support consistent and efficient execution across markets. Act as the first point of contact for regional teams,  resolving tactical queries related to brand media and ensuring local campaigns enhance global alignment. Stay at the forefront of the paid media landscape , evaluating emerging media and platform trends to ensure COS remains a leader in paid advertising Partner with Global Creative, Regional Paid Media and agency teams  to ensure assets are fit-for-purpose and delivered for maximum impact. Monitor and enforce global brand safety guidelines , ensuring 100% quality environment delivery across all paid touchpoints. Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are  open-minded  and  curious , we dare to be  different , we believe in  constant improvement  and we  empower and trust  you to take ownership. Our values are part of who we are, what we stand for and how we act. What you need to succeed  : Extensive  years of experience working in paid media   within a large premium brand or agency environment Upper-funnel technical expertise  - deep technical knowledge of brand-building channels, including Paid Social, Display, OOH, Publisher Partnerships and CTV. Proficiency in paid media measurement -  including a strong understanding of brand health metrics, lift studies and incrementality testing. Data-driven decision making  – strong analytical skills with the ability to interpret brand health and brand media data and translate insights into clear actions.  Budget optimisation & media efficiency  – ability to maximise ROI and drive impact with constrained budgets. Global mindset  – experience working across multiple markets, balancing global consistency with local nuance. Stakeholder management & influence  – ability to influence key stakeholders and agencies, as well as to guide and align regional teams without direct ownership. Strategic storytelling  – clear, concise storytelling and the ability to translate complex data into actionable recommendations. Commercial acumen  – understanding of how paid media investment drives brand demand, revenue, profitability, and brand growth. Cross-functional collaboration  – ability to collaborate cross-functionally with analytics, performance media, content and design teams. Governance & best practice development  – ability to create scalable frameworks and elevate execution standards globally. Project management - c apable of working across multiple paid media projects and campaign roll-outs with multiple stakeholders. Experience working with large-scale global media agencies,  ensuring they deliver against both strategic KPIs and operational SLAs. COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements. This is a  Full time permanent contract  based at our Head Office in London. Benefits We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program  here . In addition to this London based colleagues also receive: 25 days holiday Annual health checks 25% staff discount Pension scheme Discounts on various activities and financial/lifestyle products via our benefits hub Cycle to work scheme Discounted gym membership Employee assistance via retail trust   Private health & dental care Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email. We are looking forward to hearing from you!