Global Social Media Manager
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
Scope and influence
The Social Media Manager is responsible for goal setting and executing the growth- and engagement strategy for all Social Media channels towards the target groups defined by the Group Communication Strategy. This includes communication related activities such as. promoting the Volvo Group brand, implementing plans to engage target audiences and establishing productive relationships with key stakeholders and policymakers. The role is about being both a “thinker and doer”.
Operationally the job involves tactical content planning, posting and responding as well as content creation and monitoring.
Key responsibilities and accountabilities
Develop messages, social media content creation and media outreach
Understand target audiences and create strategies to effectively engage
Work closely with stakeholders to develop content that drive employee engagement
Be dedicated to and work in parallel with two of the strategic areas: profitability, thought leader and/or admired employer
Work close with the communication directors on respective topic
Support Volvo Group content network activities by actively sharing best practices
Develop relationships with external key players to maximize exposure (e.g. industry magazines)
Order content from suppliers when relevant
Required experience and knowledge
Minimum 5 years of hands-on experience in editorial that combines a long-term agenda and agile ways of working. Preferably from news agencies.
Personality: Creative, yet structured, dialogue driven
Excellent storytelling skills
Excellent copywriting skills; writing for the web and SoMe, native english
Basic video and photo skills
Good image post-production skills
Basic video post-production skills
Basic knowledge in cataloging and tagging media (GDPR compliance)
Demand/purchasing expertise
Networking skills
Ability to align content with brand and communication strategy and measure result
Ability to work with a variety of digital marketing tools (e.g. SEO, SoMe etc.)
Solid business & organizational understanding
Deep knowledge in respective Social Media platform from a corporate perspective (algorithm mechanics, campaign management, audience segmentation)
Deep knowledge in supporting tools and platforms connected to social media posting
Good knowledge in analytics, content planning and campaign execution
Required technical, functional and language skills
Proficient communication skills.
Proficient skills in working with the business interfaces of LinkedIn, Instagram, Facebook, Twitter.
Comfortable working with people at all levels. You have a sound understanding of the Volvo Group business and always make sure that you understand the need, preferences and environment of the stakeholders.
Fluent in English
Solid business & organizational understanding
Has a broad experience from working cross-functionally within Volvo Group
Persistent and structured approach to secure implementation and long-term results but also a person who have the courage to challenge the status quo.
We value your data privacy and therefore do not accept applications via mail.
Who we are and what we believe in
We are committed to shaping the future landscape of efficient, safe, and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents across the group’s leading brands and entities.
Applying to this job offers you the opportunity to join Volvo Group. Every day, you will be working with some of the sharpest and most creative brains in our field to be able to leave our society in better shape for the next generation. We are passionate about what we do, and we thrive on teamwork. We are almost 100,000 people united around the world by a culture of care, inclusiveness, and empowerment.
Group Communication is responsible for our dialogue with corporate stakeholders and for developing the Group’s communication and brand platforms, strategies and capabilities. It includes functions such as Corporate Communication, Media Relations, Brand Experience, Public Affairs, Corporate Responsibility and Volvo Group Merchandise.
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