Growth Lead

ABOUT THE ROLE This is a hands-on growth role owning consumer acquisition and retention for the US launch of an early-stage ambient AI startup. You'll report to the GM and Head of Product for the US, working directly with product, engineering, and a global R&D team to shape what gets built based on user feedback and conversion data. This role is central to the company's US market success from day one. WHAT YOU'LL DO - Design and execute a multi-channel beta-to-launch funnel spanning founder outreach, community platforms, Product Hunt, and Hacker News, measuring conversion by channel. - Run experiments to identify compounding loops and reallocate effort based on what is actually converting, not what is comfortable. - Sequence and prioritize launch channels, deciding what runs in parallel, what runs in order, and how to pace based on data. - Own the first 90 days: a working beta funnel converting into engaged testers, a clean Product Hunt and Hacker News launch, and a repeatable growth playbook. - Talk directly to users, do the unglamorous launch work yourself, and feed market feedback into product decisions as an active upstream stakeholder. - Coordinate with a global branding and marketing team while owning campaign execution in the US market. WHAT WE'RE LOOKING FOR - 3 or more years owning consumer product launches end-to-end at seed to Series B startups, including positioning, waitlist and referral mechanics, and first-week retention loops. - Demonstrated ability to grow consumer products from zero awareness using push-distribution channels such as founder-led outreach, community platforms, and organic seeding, without relying on brand pull or paid acquisition. - Proven experience designing, running, and measuring multi-channel beta-to-launch funnels with the ability to sequence channels and determine parallel versus sequential execution. - Hands-on experience analyzing funnel metrics by channel (cold vs. warm traffic, referral multipliers, activation and retention rates) and reallocating resources based on performance data. - Experience as a 0-to-1 hire or founding team member, setting your own priorities and building operational playbooks from scratch. - Direct experience launching products on Product Hunt and Hacker News, including campaign planning and execution. - Fluency in community-led and product-led growth (PLG) models, including seeding in communities like Reddit and Discord. - Background in consumer AI or hardware-adjacent startups is a strong plus. - Familiarity with referral and waitlist tooling (such as Viral Loops or Waitlist.co) and beta listing platforms (such as Betabound or AppSumo) is a plus. - Understanding of US consumer trust dynamics around products with non-US origins, and strategies to address them through transparency and a US-facing voice. - Bilingual fluency in English and Mandarin is a plus. COMPENSATION & BENEFITS Base salary range: $150,000 to $180,000 USD annually. Visa sponsorship is not available for this role. LOCATION Hybrid, 3 days per week in office. Based in the San Francisco Bay Area, California, USA.