Growth Marketing Lead

Overview CoinTracker is on a mission to unlock everyone's financial potential so they can build the life they want. We started with crypto, building the tax and portfolio tools trusted by millions to make digital assets simple. Today, we're going further with Nino , our AI-powered financial planning product that puts expert-level guidance within reach of everyone, not just the wealthy. We're a fully distributed team. Learn more about our mission, culture, and hiring process. Some things we’re proud of ️ Building foundational tools in the cryptocurrency space Over 1M tax forms generated $250B+ in cryptocurrency is tracked on CoinTracker (over 5% of the entire crypto market) Partnered with Coinbase, H&R Block, Intuit TurboTax, MetaMask, OpenSea, Phantom, Solana, and Uniswap ️ Founders: Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google & Google[x] $100M+ venture capital raised from Accel, General Catalyst, Y Combinator, Initialized Capital, Coinbase Ventures, Kraken Ventures, Intuit Ventures, 776 Ventures, Balaji Srinivasan , Claire Hughes Johnson , Gokul Rajaram , Serena Williams , Zach Perret Awesome benefits Your mission As Growth Marketing Lead, you'll own how those users find us. You'll run paid acquisition, attribution, SEO oversight, and direct-response creative as a hands-on operator, with AI and a small set of agency and contractor partners alongside you. This isn't a role where AI makes you faster. It's a role where you build AI-native systems that do the work and get sharper over time. You think in systems and loops, not tasks and tickets. You design processes where outputs become inputs, workflows trigger other workflows, and the whole stack compounds without someone pressing "run." Your one-year outcomes Paid acquisition is efficient and scalable. CAC and ROAS hit targets across Google, Meta, Reddit, Influencer, and CTV, and the channel mix reflects what actually drives incremental growth. Several growth workflows run as AI-native systems with light human oversight, covering creative variation, lifecycle triggers, LP generation, paid orchestration, attribution, or similar. The output per cycle is higher than what a person could produce manually. The attribution framework is owned end-to-end. Spend, channels, and incrementality tie back to business outcomes the company trusts. Organic is a compounding acquisition channel. CoinTracker ranks for top crypto tax and portfolio queries on Google and shows up as the answer on AI-powered search surfaces. Creative output is higher than today by an order of magnitude. Ad variants, landing pages, and hooks ship every week, not every quarter, driven by you and your AI and agency stack. What you will do Own paid acquisition end-to-end. Strategy, targeting, budget, creative briefs, measurement. Roadway and a contractor handle platform execution. You set the direction and own the number. Design and ship AI-native systems that compound. Connect tools, data, and actions into one operating system you orchestrate. The workflows you build run with light oversight and get sharper with each cycle, whether the bet is creative production, lifecycle automation, attribution, or something else. Write, produce, and test direct-response creative. Hooks, scripts, landing-page copy. You generate with AI tools and contractor designers, ship in volume, and let the data pick winners. Oversee SEO and content. Partner with our SEO agency and in-house team to turn organic into a compounding acquisition channel that wins on both web search and AI search. Partner closely with lifecycle. Dormant reactivation, retargeting, and year-round engagement work across channels because you're orchestrating the system, not running every step. Define and own the attribution model. Set the framework. Defend it. Update it when the business shifts. Own the outcome, full-funnel. You decide what matters, scope it, and ship it. The team is here to unblock and accelerate, not to gate the work. What we look for Role Agnostic: Opportunity Alignment: Genuine conviction about our mission, the opportunity we're going after, or the technical problems we're solving. High Agency: You identify what matters, take it on, and own outcomes. Exceptional Collaboration: Build high-trust partnerships that make team members want you on hard projects. Critical Thinking: Find the real question beneath the surface one, weigh alternatives, and show clear judgment under uncertainty. Required: Bring 5+ years in performance marketing, growth, or marketing engineering at a consumer SaaS, fintech, marketplace, or DTC company. You've own