Growth Marketing Specialist (Web-to-App Funnels)

<p><span>Nanobit is a Zagreb-based mobile entertainment studio and part of Stillfront Group. For 15+ years we've built games and interactive stories played by tens of millions of people worldwide. We're now expanding into a new product category: short-form vertical drama for mobile audiences. We're building it with the same craft and audience focus that has defined our games.</span></p><h4>About the role</h4><p><span>We’re building a short-form drama app featuring AI-generated vertical series. A key part of how the product grows is web-to-app funnels: landing pages where viewers discover a story, engage, subscribe, and then continue in the app. Your job is to create, test, and optimise these funnels. The short drama category is new, the playbook is being written in real time — if you love experimenting, digging into numbers, and figuring out what makes people click, this role is for you.<strong id="docs-internal-guid-77b6c025-7fff-4182-576a-6da61ded8036"><br></strong></span></p><h4><span><strong id="docs-internal-guid-e473be50-7fff-8c0b-d208-3ed8e1f37a11">How will you spend your day?</strong></span></h4><ul><li><p><span>Creating new funnel variations daily — landing pages, offers, and paywalls</span></p></li><li><p><span>Setting up and running A/B tests: launching experiments, tracking results, scaling what works</span></p></li><li><p><span>Analysing funnel data to find where users drop off and why</span></p></li><li><p><span>Coordinating with the marketing team on budget allocation and campaign performance</span></p></li><li><p><span>Following web2app and performance marketing trends and bringing new ideas to the table</span></p></li></ul><h4><span><strong>What we are looking for</strong></span></h4><ul><li><p><span>An analytical mindset — you enjoy working with numbers and drawing conclusions from data</span></p></li><li><p><span>A test-and-learn approach: you form hypotheses about what will work and validate them with data</span></p></li><li><p><span>Interest in consumer psychology and what drives users to convert</span></p></li><li><p><span>Ability to quickly learn new tools and technologies</span></p></li><li><p><span>Team spirit and good collaboration skills</span></p></li></ul><h4><span>Nice to have</span></h4><ul><li><p><span>Experience with A/B testing, CRO, performance marketing, or subscription products</span></p></li><li><p><span>Familiarity with analytics tools (Amplitude, Tableau)</span></p></li><li><p><span>Any funnel or landing page you’ve built yourself — even as a side project, we’d love to see it</span></p></li></ul><h4><span><strong id="docs-internal-guid-9cbeee8e-7fff-a479-83a9-992779e8b340">What we offer</strong></span></h4><ul><li><p><span>A new product and the opportunity to build, test and scale our web-to-app funnels from day one</span></p></li><li><p><span>Direct collaboration with the marketing, product, content and creative teams that ship the actual show — your funnels are the front door to it</span></p></li><li><p><span>Additional financial benefits based on annual success, such as a Christmas bonus, Easter bonus, summer bonus, as well as referral bonuses and covered transportation expenses</span></p></li><li><p><span>Work-life balance: we are dedicated to our work, but also understand the importance of flexibility, switching off and recharging. Based on that, we offer flexible working hours and a hybrid work model, with office days mandatory from Tuesday to Thursday. Each one of our teammates enjoys an hour-long lunch break and 24 days of annual leave.</span></p></li><li><p><span>We sponsor your monthly Multisport membership and offer you a free annual health check-up, healthy (and not so healthy) snacks, free lunch each day when working from the office and occasional discounts on various services and products.</span></p></li><li><p><span>Parents, you are included too! We got your back with kindergarten compensation and soon-to-be parents can look forward to a baby bonus!</span><strong id="docs-internal-guid-b6ffaf6f-7fff-5247-52c6-7fd9cf4ef7fc"><br></strong><br></p></li></ul>