Growth Marketing & User Acquisition

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Growth Marketing & User Acquisition Waterloo, ON Build what’s next for players. We’re a startup inside Sony PlayStation: fast-moving, experimental, and highly ambitious, while backed by the scale, resources, and trust of Sony Interactive Entertainment. We’re building new mobile and web experiences that help gamers connect, discover, and play together in better ways. This is a rare opportunity to build at startup speed and drive meaningful impact inside one of the world’s most recognized gaming companies. We are seeking a Growth Marketing & User Acquisition to define how our new products find, convert, engage, and retain their first audiences. In this role, you will own growth marketing and user acquisition strategy from early audience research and pre-launch testing through launch, optimization, and scale. You will work hands-on across channel strategy, campaign execution, creative testing, audience development, measurement, and budget management. You will collaborate closely with Product, Design, and Engineering teams. You will bring user and campaign insights back into the product-development process, helping the team improve acquisition, onboarding, activation, engagement, and long-term growth. Responsibilities Define and own the growth marketing and user acquisition strategy for new mobile and web experiences, from pre-launch audience validation through launch and scale. Develop target audience, market, positioning, channel, and campaign strategies utilizing user research, behavioural data, competitive insights, and campaign performance. Plan, launch, and continuously optimize performance marketing campaigns across paid social, search, video, programmatic, app-install, and emerging acquisition channels. Own campaign budgets, forecasts, pacing, allocation, and performance, balancing growth, efficiency, experimentation, and long-term player value. Establish a full-funnel measurement framework covering acquisition, conversion, activation, retention, engagement, referral, and long-term value. Work with engineers to develop attribution approaches, dashboards, cohort analyses, forecasts, incrementality tests, and lifetime-value models. Build a high-velocity creative testing program, translating audience and performance insights into creative hypotheses, briefs, test plans, and actionable learnings. Collaborate with Product, Design, and Engineering to identify opportunities across onboarding, conversion, referral, re-engagement, and other product-led growth loops. Lead app-store, landing-page, and acquisition-funnel optimization, including messaging, creative assets, localization, and conversion experimentation. Develop integrated go-to-market plans in partnership with PlayStation Brand, Partnerships, and owned-channel teams. Manage relationships with influencers, media agencies, creative partners, platforms, vendors, and other external partners, ensuring strong execution and accountability. Monitor changes across media platforms, consumer behaviour, privacy, measurement, and the competitive landscape, adapting the strategy as needed. Communicate growth plans, performance results, opportunities, risks, and recommendations clearly to cross-functional and leadership stakeholders. Requirements 5+ years of professional experience in growth marketing, user acquisition, performance marketing, digital marketing, or a closely related discipline. Bachelor's Degree or equivalent practical experience. Proven experience developing and executing growth or user acquisition strategies for a consumer mobile app, game, social product, marketplace, subscription service, or other digital product. Demonstrated success managing and optimizing paid acquisition campaigns across multiple performance marketing channels. Hands-on knowledge of campaign setup, audience targeting, bidding, budget pacing, creative optimization, and performance reporting. Strong understanding of acquisition and product-funnel metrics, including CAC, CPI, CPA, conversion rate, ROAS, retention, payback period, and lifetime value. Experience with mobile and web analytics, attribution, mobile measurement partners, and campaign experimentation. Proven ability to build structured creative testing programs and turn performance data into actionable creative recommendations. Strong analytical and quantitative skills, with the ability to interpret campaign, cohort, and behavioural data and translate it into clear decisions. Experience managing meaningful marketing budgets and developing forecasts, scenarios, and investment recommendations. Strong cross-functional collaboration skills and experience working closely with Product, Design, and Engineering. Experience managing influencers, agencies, vendors, media partners, or external creative partners. Ability to operate independently, set priorities, and create structure in an ambiguous, technically complex, fast-moving environment. Clear written, verbal, and presentation skills, including the ability to communicate performance results and recommendations to stakeholders. Bonus Experience driving growth for social, community, communications, creator, or network-driven consumer products. Experience in gaming, mobile games, entertainment, or another highly engaged digital consumer category. Deep kno