GTM Marketing Manager

Voyado is looking for a GTM Marketing Manager to lead account-based programs and customer marketing across our product suite. You’ll join the Product & Customer Marketing team in Stockholm and report to our Head of Product & Customer Marketing. In this role, you’ll turn growth opportunities into marketing programs that drive adoption, expansion, and revenue. You’ll work closely with Account Management, Customer Success, and Marketing to deliver joint GTM execution. Your work will directly shape how existing customers adopt and expand, and how new ones understand our value. In this role, you will: Build and run account-based marketing programs that target a defined set of accounts, and make sure sales has what it needs to run them. Analyze buying and product signals to identify which accounts to prioritize, and build target account lists. Plan and run customer marketing programs, including campaigns, webinars, and assets that drive adoption and expansion. Help shape our customer events, from strategy to execution and follow-up with sales. Plan launch campaigns of new features and products, with clear timelines and channel mix, together with Product Marketing. Work with Product and Revenue Operations to define reporting and track adoption, usage, and revenue impact. Use AI tools to speed up campaign planning, audience segmentation, and performance analysis. Who you are We’re looking for someone who combines commercial focus with real curiosity about customers. You think in outcomes, not just output, and you can keep marketing programs moving across many stakeholders with different priorities. Experience in B2B marketing within SaaS or technology, ideally in e-commerce, martech, CRM, or customer experience. A track record of defining go-to-market tactics for complex, technical products in competitive markets. Hands-on experience with account-based marketing. Experience working closely with sales and revenue teams in a mid-market or enterprise setting, with a clear impact on pipeline, win rates, or revenue. Strong analytical skills, using market data, pipeline insights, and win/loss analysis. Excellent communication and storytelling skills, with the ability to influence senior stakeholders. You learn complex products quickly, take ownership, and are fluent in written and spoken English. Experience with tools such as Dreamdata, HubSpot, Salesforce, Gong, or Pendo, is a plus. High Impact. Great People. Real Growth. You’ll join a company with strong momentum, modern technology, and a collaborative culture where ideas and initiatives are encouraged. At Voyado, we care about creating an environment where people can grow, collaborate, and enjoy the journey together. We move quickly, challenge ideas, and work closely across teams to deliver meaningful impact. Some of our benefits: 30 days of vacation Wellness allowance Personal development opportunities Summits and team activities Four days from the office and one day from home About Voyado Voyado is the agentic OS for retail. It brings customer, product, order, and behavioral data together in one connected system, creating the context retail runs on, so AI agents can make informed decisions and act across the full customer journey. By combining customer data with product intelligence, Voyado helps retailers deliver more relevant experiences across every channel — online and in-store. The result is more traffic, higher conversions, stronger customer relationships, and measurable business impact. Leading brands across Europe work with Voyado, including H&M, Paul Smith, Nudie Jeans, Jack Wolfskin, Dille & Kamille, and Samsøe Samsøe. Voyado is backed by Viking Global Investors, Novax, Verdane, eEquity, and H&M Group. We’re growing across Europe and are looking for people who want to help shape the future of retail technology. Ready to make an impact? Fantastic! 🎉 Applying is easy — just upload your resume. We’d love to hear what excites you about this role and what challenges you’re eager to take on. Be yourself, and let your passion shine through. Additional information As part of our recruitment process, we conduct a background check on the final candidate. Making it personal with AI We believe you’ll position yourself best for success in the interview process by being yourself, with support from AI where it makes sense. Later in the process, you may even be expected to use AI. At the end of the day, what matters is meeting you — the person behind the application. There is no such thing as a perfect candidate; we’re all human, so please bring your authentic self. Don’t let AI over-polish your CV or answers to the point where we can’t hear your real voice, because that’s what we care about most.