GTM Partnerships Manager (Partner Marketing), South Korea

ABOUT AIRWALLEX Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. ATTRIBUTES WE VALUE We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. WHAT YOU'LL DO Reporting to the Marketing Director, East Asia, you will spearhead our partner and field marketing efforts in Korea, serving as the strategic architect of our brand and customer acquisition in this vital new market. As the primary driver of our local presence, you will define how Airwallex resonates with Korean entrepreneurs and businesses, bridging the gap between global vision and local execution. In this role, you will be responsible for building and expanding Airwallex’s key partner relationships to drive brand awareness and customer acquisition. You will act as our local subject matter expert, localizing global messaging and uncovering unique growth opportunities to ensure cultural and market relevance. Working hand-in-hand with cross-functional teams in Marketing, Sales and corporate affairs, you will serve as the on-the-ground connector for all marketing activities, ensuring every initiative is tailored to the Korean landscape. We are seeking a strategic, data-driven leader who is obsessive when it comes to measurement, experimentation, and creative excellence. You will develop and implement a winning lead generation strategy to support the commercial team in achieving exceptional business outcomes. This is a unique opportunity to join as our first Partner and Field Marketing Lead in the region, helping shape the next phase of Airwallex’s expansion as we establish a dominant presence in the market. RESPONSIBILITIES: - Partnerships & Community - Partner Management: Build and execute the end-to-end lifecycle—from initial outreach to onboarding—for community partners such as foreign chambers and industry associations to drive lead generation and brand awareness. - Ecosystem Building: Collaborate with key platforms (e-commerce marketplaces, logistics, etc.) to develop co-marketing opportunities and solve shared industry challenges. - Association Ownership: Manage local Korean industry associations to unlock sustainable customer acquisition and revenue growth. - Market Growth & Localization - GTM Leadership: Partner with the commercial and marketing leader to build a fully integrated Go-To-Market strategy for Korea. - Local Authority: Provide critical insights on the competitive landscape, product-market fit, and regulatory nuances to ensure cultural relevance. - Campaigns: Localize global campaigns to resonate with the Korean market. - Field Marketing & Execution - Event Orchestration: Define and lead the onshore execution of brand-building and lead-generation events. - Sales Alignment: Collaborate with commercial and marketing leaders to refine GTM planning and maintain a closed feedback loop on marketing initiatives. - Cross-Functional Operations: Coordinate with Legal, Finance, and Ops to ensure seamless partner onboarding and manage the local marketing budget and reporting. WHO YOU ARE - Results-Driven & Accountable: You have a strong ownership mindset and are dedicated to delivering on growth targets through measurable marketing outcomes. - Proactive Relationship Builder: You are a natural connector who thrives in "early-stage" market environments, moving seamlessly from high-level strategy to hands-on execution. - Strategic & Creative Thinker: You are excited by the challenge of delivering impactful partnerships in unique, non-traditional ways to differentiate Airwallex in the market. - Expert in Partnership Management: You bring extensive experience in partnership best practices, from initial prospecting to long-term alliance management. - Independent Self-Starter: You possess the initiative to identify, pitch, and execute new partnership opportunities with minimal supervision. - Adaptable & Resilient: You are comfortable with ambiguity and change, thriving in a fast-paced "hyper-growth" environment where agility is key. - Exceptional Communicator: You are relatable and highly effective at managing diverse external relationships, ensuring Airwallex is always represented with professionalism and clarity. - AI Passion & Tech Savvy: You are genuinely passionate about AI and its potential to transform financial services. You leverage AI tools to work smarter and stay ahead of industry trends. - Bilingual Excellence: You are f