Head of Growth Platform to Oslo Taxi

<p><span>Oslo Taxi and TaxiFix are building the next phase of a digital mobility platform with strong brands, significant scale and clear ambitions.</span></p><p><span>We are looking for a commercially minded, data-driven leader who can turn traffic, customer behaviour, pricing, product and marketing activity into measurable growth.</span></p><p><span><strong>This is not a traditional marketing role</strong>. You will not primarily be measured on campaigns, reach or visibility. Your mission is to increase completed trips, conversion, customer loyalty and commercial impact through TaxiFix.</span></p><p></p><figure data-alignment="center" class="relative" style="width:fit-content;margin-left:auto;margin-right:auto;"><a href="https://www.oslotaxi.no/" target="_blank"><img src="https://images.teamtailor-cdn.com/images/s3/teamtailor-production/original-v3/image_uploads/a8093c0e-6065-4a0f-8863-a48c2e772f05/original.png" alt="" title="" width="345" height="50.41547277936963" href="https://www.oslotaxi.no/" data-alignment="center"></a></figure><p></p><h2><span>About Oslo Taxi and TaxiFix</span></h2><p><span>Oslo Taxi is a leading mobility and passenger transport company in Norway. The group has around 450 employees, 1,900 affiliated drivers, 1,500 vehicles and completes approximately 4 million trips every year.</span></p><p><span>TaxiFix is central to Oslo Taxi’s future development. The platform is evolving from a digital booking channel into a stronger customer platform and growth engine.</span></p><p><span>Oslo Taxi is in the middle of a commercial and digital transformation. The ambition is to compete more effectively through better customer experiences, higher availability, more relevant customer dialogue, stronger use of data and a more seamless digital journey.</span></p><h2><span>The role</span></h2><p><span>As Head of Growth Platform, you will lead the commercial growth agenda for Oslo Taxi and TaxiFix.</span></p><p>By Growth Platform, we mean the commercial growth engine and operating model around TaxiFix: KPI management, funnel optimisation, experimentation, CRM, customer dialogue, pricing and channel initiatives. This is neither a technical platform role nor a traditional marketing role.</p><p><span>You will identify what actually drives growth, prioritise initiatives with measurable impact and make sure that data, product, pricing, customer dialogue and marketing activities work together.</span></p><p><span>You will lead the Growth Platform Team, including internal resources within content, social media, production, digital channels and analytics. You should be comfortable working closely with analytics and data platforms, product development, digital customer platforms, CRM and marketing automation, experimentation and KPI management.</span></p><p><span>You do not need to be a technical specialist, but you should understand how data, technology, customer insight and commercial initiatives can work together to improve conversion, increase completed trips and create better customer experiences.</span></p><h2><span>What you will do</span></h2><ul><li><p><span>Develop and drive the demand and commercial growth strategy for Oslo Taxi and TaxiFix.</span></p></li><li><p>Own and drive KPIs related to completed trips, conversion, active users, repeat usage, availability and profitable growth.</p></li><li><p><span>Increase conversion and the number of completed trips through stronger digital customer journeys.</span></p></li><li><p><span>Identify where customers drop off and prioritise initiatives that reduce friction.</span></p></li><li><p><span>Use data, customer insight and KPIs to prioritise, test, learn and improve.</span></p></li><li><p><span>Drive experiments related to segments, customer dialogue, timing, pricing and user experience.</span></p></li><li><p><span>Develop CRM, personalisation, marketing automation and digital communication flows.</span></p></li><li><p><span>Work closely with Product, Data & AI, Technology, Finance and Operations to turn insight into concrete initiatives.</span></p></li><li><p><span>Contribute to the commercial development and use of pricing mechanisms and steering models.</span></p></li><li><p><span>Lead and develop the Growth Platform Team.</span></p></li></ul><h2><span>Who we are looking for</span></h2><p><span>We are looking for someone with experience creating measurable growth in a digital service, platform business, app, e-commerce company or another customer-oriented business with high transaction volume.</span></p><p><span>You understand that growth is not only about acquiring traffic. It is about improving the full journey from interest and activation to conversion, completed purchase and repeat usage.</span></p><p><span><strong>You likely have experience from several of the following areas:</strong></span></p><ul><li><p><span>Digital growth, performance marketing or e-commerce.</span></p></li><li><p><span>Customer jour