Head of Marketing
We are looking for a Head of Marketing As the Head of Marketing, you will develop and implement the local B2B, B2B2C and B2C Marketing Plan by aligning with the regional marketing strategy to differentiate our products, technologies, and services in the aesthetics market within the region. Key Responsibilities The responsibilities will include, but not be limited to: Marketing Planning & Tactical Implementation Collaborate with the central marketing team to develop annual brand plans and co-create related tactics.Develop a local marketing plan, covering B2B, B2B2C and B2C, as relevant and in collaboration with Country Manager, Head of Medical, and other stakeholders.Translate marketing strategy into tactical plans across multiple channels, focusing on customer and patient journeys, and incorporating central materials and initiatives to meet in-country needs. In this role you will also be hands-on in content creation and presenting at events.Support KOL and medical education activities, in collaboration with medical affairs and the Nordberg Medical Institute.Lead critical activities such as HCP Promotion, Congress Planning and execution, vendor management, budget tracking, identification of best practices, and to identify, execute, and track core brand tactics.Roll out the marketing strategy to customer facing employees and provide guidance for implementation.Monitor execution, conduct field work to gain customer feedback, gain insights and reevaluate as needed. Field Support: Roll out the marketing strategy to customer facing employees and provide guidance for implementation.Monitor execution, conduct field work to gain customer feedback, gain insights and reevaluate as needed.Analyse training needs and support the design of training programs to upgrade field skills in both product knowledge and scientific communication skills.
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