Head of SEO & AEO

Head of Global SEO/AEO We’re looking for a data-driven Head of Global SEO/AEO to own our worldwide organic growth strategy and execution . In this role, you will scale SEO and Answer Engine Optimization (AEO) into high-performing acquisition channels, driving results against business-critical metrics like trial starts, MQLs, and pipeline . You will manage an in-house team alongside external agencies and contractors, pioneering our approach to AI-mediated discovery to win in the new AI-search era . This role is b ased in our San Francisco or Vancouver office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fri days depends on the type of work you do and the teams with which you partner . If you're inte rviewing for this role, your recruiter will share more about the in-office requirements . What you’ll achieve Set the global organic strategy and roadmap, owning SEO/AEO as growth channels feeding our PLG & SLG GTM motions, directly accountable for hitting trial starts (PLG) and MQLs/pipeline (SLG) targets . Build the business case for investment in SEO/AEO, owning the channel forecast, budget, and reporting cadence for executive leadership . Own and evolve our end-to-end AEO strategy by bringing proven frameworks, building measurement for brand visibility and citation in AI answer engines, and setting the standard for AI-mediated discovery . Direct our SEO content roadmap and agent-led content strategies, recommending content that matches search/prompt intent, wins against competitors, and converts traffic . Partner with Marketing Ops and Analytics to build attribution and measurement infrastructure tying organic activity directly to PLG and SLG conversion to prioritize roadmap decisions . Lead technical SEO strategy (site architecture, structured data, Core Web Vitals, international/multi-region SEO) and direct content/link-building strategy . Build, hire, and lead a high-performing SEO/AEO team, making critical resource decisions around agency partners and agent vs. human deployment . Serve as the executive-facing SME on SEO/AEO, regularly presenting strategy, performance, and market shifts to senior leadership . About you Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making . 10+ years in SEO with senior team leadership experience in B2B SaaS, including a proven track record of scaling organic into a major revenue-generating acquisition channel across global regions . Demonstrated experience owning organic across both PLG and SLG motions, with accountability for trial starts, MQLs, and pipeline . Hands-on experience building an AEO strategy, running experiments, establishing measurement, and driving results in AI answer engines . Deep technical SEO fluency across site architecture, structured data/schema, Core Web Vitals, and international SEO, with credibility working alongside engineering teams . Rigorous, data-driven operating style with experience building models, running experiments, making evidence-based prioritization calls, and applying SQL skills . Proven team leadership experience hiring , coaching, and developing talent across multiple regions and time zones . Executive presence with the ability to influence Product, Engineering, and Marketing leadership, representing the channel confidently to senior stakeholders . At Asana, we're committed to building teams that include a variety of backgrounds, pers pectives, and skills, as this is critical to helping us achieve our mission . If you're interested in this role and don't meet ever y listed requirement, we still encourage you to apply . What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mis sion . We believe that compensation should be reflective of the value you create relative to the market value of your role . To ensure pay is fair and not impacted by biases, we're committed to looking at market val ue which is why we check ourselves and conduct a yearly pay equity audit . For this role, the estimated base salary range is between $218,000 -$256,000 . The actual base salary will vary based on various fa ctors, including market and individual qualifications objectively assessed during the interview process . The listed range above is a guideline, and the base salary range for this role may be modified . In addition to base salary, your compensation package may inc lude additional components such as equity, sales incentive pay (for most sales roles), and benefits . If you're interviewing for this role, speak with your recruiter to learn more about the total com pensation and benefits for this role . We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: Mental health, wellness & fitness benefits Career coaching & support Inclusive family building benefits Long-term savings or retirement plans In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations . If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role . #LI-Hybrid About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With