Key Client Influencer & Content Lead

Key Responsibilities Client Leadership & Commercial Growth Act as the primary point of contact for the FMCG client, building trusted senior-level relationships. Own the performance of the account — delivering against revenue targets, identifying upsell opportunities, and securing renewals. Partner with the Managing Director to manage budgets, forecast revenue, and ensure profitability. Lead annual and quarterly business planning with the client, setting clear objectives and KPIs. Ensure client satisfaction through proactive communication and delivery excellence. Take brief and collaborate with the team to deliver best proposal and strategy Strategic Planning & Creative Direction Lead influencer and content strategies in collaboration with the Strategy Lead and Creative Strategist. Translate FMCG brand objectives into actionable influencer/content plans for Malaysia and Singapore. Identify the right KOL (Key Opinion Leader) mix per platform to achieve campaign goals. Oversee influencer selection, briefing, and creative concept development. Stay ahead of market trends, platform innovations, and emerging influencer communities. Integrated Campaign Delivery Partner with the Campaign Management Lead, Media Team, and Paid Social Team to ensure campaigns are delivered on time, on budget, and to quality standards . Align influencer and content strategies with paid media and social amplification plans. Monitor KPIs, track performance, and provide optimisation recommendations. Maintain consistent quality control and standardisation across all influencer content. Team Management & Development Lead, mentor, and inspire a dedicated delivery team. Foster a collaborative, high-performance culture. Oversee workload allocation, ensuring resources are optimised for delivery excellence. Best Practice & Innovation Identify and implement new tools, methodologies, and innovations in influencer marketing. Develop case studies and success stories to showcase the value of WPP Media Influence’s work. Champion new planning frameworks and approaches that give the FMCG client a competitive edge. Collaboration Network You will work closely with: Campaign Management Lead → Operational excellence & timelines Strategy Lead → Insights, measurement, long-term positioning Creative Strategist → Creative concepting & storytelling alignment Media Planning & Buying Team → Integration with broader media strategy Paid Social Team → Amplification & targeted reach Partnerships Team → Influencer sourcing, negotiations, activations Skills and Experience Must Have Nice to Have 10–13 years’ experience in advertising, PR, social media, or influencer marketing FMCG category experience Proven track record in client leadership & revenue growth Regional SEA market experience Strong understanding of influencer marketing ecosystem Experience with WPP tools & platforms Excellent analytical & data-to-insight skills Fluency in Bahasa Malaysia or Mandarin Leadership experience managing teams Experience in integrated media/content campaigns Deep familiarity with Malaysian & Singaporean market context & culture Experience in trendspotting & emerging platforms Excellent communication & presentation skills in English Experience in high-growth digital environments KPIs & Success Measures Revenue: Achieves or exceeds quarterly and annual revenue targets. Client Satisfaction: High NPS / feedback scores; contract renewals secured. Campaign Performance: Meets or exceeds agreed KPIs (reach, engagement, conversions). Team Performance: High retention, strong engagement, and skill growth. Strategic Impact: Recognised by client as a key strategic partner. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-Promoted Please read our Privacy Notice for more information on how we process the information you provide.