Lead SEO & AEO Strategist

At Precis, we are a group of friendly experts in media buying, analytics & marketing science, creative and technology with a joint mission to help great companies thrive in the digital landscape. As our Lead SEO & AEO Strategist , you will occupy a critical hybrid role designed to accelerate our organic presence and commercial footprint in the region. You are the definition of a player-coach: someone who can seamlessly pivot from commanding a room during an enterprise pitch or coaching account leads, to rolling up your sleeves in Screaming Frog and building bespoke organic roadmaps. Rather than sticking to a rigid routine, you thrive on fluidity. You will balance your time dynamically between driving commercial growth alongside local leadership and delivering hands-on, enterprise-grade organic outcomes for regional accounts. Are you curious to learn more about us? Read more about us here . For insights into what life is like at Precis and a peek at the perks of working with us, visit this page . In our Handbook , you can get a neat summary of who we are, our culture and our offices.  In this document , we have summarised what our recruitment process looks like. Take a look! We are committed to building an inclusive and fair workplace that attracts talent and advances its people, regardless of their background, experiences or perspectives. We believe that a diverse set of minds will continue to contribute to our innovative culture and our ability to reinvent ourselves constantly.  WHAT YOU WILL BE DOING  💼 Drive Commercial Growth & Win Pitches : Act as the strategic face of SEO & AEO for the local market. Partner closely with local BU leadership to architect compelling proposals, lead pitch presentations, and convert regional new business pipelines. Organic Upselling & Expansion : Audit and analyse existing client accounts to identify untapped organic growth, introducing cutting-edge service lines such as Answer Engine Optimisation (AEO) audits and holistic search roadmaps. Enable Client Solutions : Work closely with local Client Leads and Account Directors to demystify organic search and AEO, empowering client teams to champion search as a primary commercial growth lever. Bespoke Strategy & Retainer Ownership : Move far beyond generic checklists. Architect and deliver tailored SEO & AEO strategies directly aligned with clients’ business models across e-commerce, retail, and industrial manufacturing. Hands-on Technical Execution : Lead by example with deep-dive technical root cause diagnosis, entity-based search mapping, and AEO tracking using tools like GA4, Google Search Console, Screaming Frog, Ahrefs, and emerging LLM visibility frameworks. Operational & Margin Excellence : Own your client deliverables transparently in our project management tool Teamwork. Maintain tight control of account margins, accurate time allocations, and collaborate daily with SEO & AEO Operations Leads. Specialist Mentorship & Thought Leadership : Conduct structured 1:1s and quality reviews with central Craft Specialists on your local accounts, while contributing to internal and external thought leadership to position Precis as the benchmark search authority. WHAT WE ARE LOOKING FOR  ✔️ Proven Organic Leadership: +10 years of experience leading enterprise-level SEO and organic growth strategies across diverse platforms (e.g. Shopify, Magento, custom headless setups) with demonstrable commercial impact (L4 capability). Commercial Drive : A proven track record of contributing to winning pitches, client onboarding, and proactively growing retainer revenue. Everyday Practitioner : An advanced, hands-on master of the modern search toolkit (Ahrefs, SEMrush, Screaming Frog, GA4, GSC) who genuinely enjoys balancing high-level advisory with dedicated technical execution blocks. Forward-Thinking on AEO & AI : A deep, curious understanding of how generative AI and large language models are transforming user discovery, search engines, and answer engine visibility. Exceptional Communication & Stakeholder Skills : Confident presenting complex, data-driven organic strategies to CMOs, Marketing Directors, and senior client stakeholders with clarity and strategic impact. Collaborative & Empathetic Mindset : A true team player who partners smoothly across channels (Paid Media, Analytics, CRO, Creative) and takes genuine pride in upskilling and mentoring specialists. Professional working proficiency in written and spoken English and Swedish . WHAT WE OFFER🌟 You can read our full offering in our handbook . An intense learning environment where you will be able to grow and develop your skills and passions alongside some of the brightest minds in the industry. A culture that is built on collaboration, trust and innovation. We value having fun together - that’s why we also have regular afterworks, team events and a yearly festival. Transparent salary setting - you can find it below the job description on our website! 30 days paid leave, flexible public holidays, parental pay, a solid pension scheme and key insurance. Our different offices also offer different perks such as massage, health care contributions, free book orders, healthy snacks & great coffee, EAP programs and your choice of PC or Mac. A diverse environment with a high focus on inclusion and belonging. We speak 46 native languages around Precis, and our internal inclusion score is 4.5 out of 5. 🇬🇧 To make things as smooth as possible, please ensure your CV is in English. We update all candidates on their applications by email. 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