Manager, Analytics

Key Responsibilities Drive Data Storytelling: Transform campaign and performance data into clear, actionable insights and narratives for internal teams and client stakeholders — going beyond numbers to explain why results are happening and what to do about them. Execute Media Measurement: Own campaign measurement and analysis across national and retail campaigns, including ROI analysis, attribution, and evaluation of campaign effectiveness — aligned with WPP best practices. Support Performance Marketing Analysis: Work with Direct-to-Consumer (DTC) performance data, including analysis of traffic, conversion, and revenue trends using Google Analytics and other platform data sources. Develop Forecasting & Revenue Tracking: Build and maintain forecasting frameworks to track daily revenue goals, identify variances, and support optimization across standard and promotional periods. Collaborate Cross-Functionally: Partner closely with media planning, investment, data engineering, and data science teams across WPP to ensure measurement inputs and outputs are aligned and actionable. Delegate & Coordinate with Offshore Team: Coordinate day-to-day analytical tasks with offshore managers in LATAM, providing clear direction and reviewing outputs to maintain quality and consistency. Support Testing & Innovation: Collaborate on testing strategies for new platforms, data sources (including clean rooms), and tactics — contributing to the evolution of ELC's measurement approach over time. Stay Current on Industry Trends: Proactively bring new thinking, tools, and measurement innovations to the team — including emerging capabilities within the WPP Open AI platform. Contribute to Dashboard & Reporting Enablement: While not the primary dashboard builder, contribute to defining data inputs and outputs, and interpret existing dashboards to extract meaningful insights for the team and client. Skills and Experience 3–5+ years of analytics experience in a media agency, brand, or consultancy — must be operating at a level that allows for near-full autonomy on day-to-day work. Advanced Excel proficiency: Comfortable with ETL processes (extracting, transforming, loading), merging datasets, building pivot tables, and manipulating large datasets quickly and accurately. Google Analytics experience (critical): Strong understanding of web/DTC analytics via Google Analytics (UA or GA4), including traffic analysis, conversion tracking, and performance marketing metrics — essential given Estee Lauder's DTC business model. Performance Marketing Fluency: Familiarity with creative-level and audience-level media reporting, campaign performance metrics (CTR, ROAS, CPA, LTV), and the nuances of multi-channel measurement. Forecasting Experience: Demonstrated ability to build and maintain revenue or performance forecasts, track actuals vs. goals, and communicate variances clearly to stakeholders. Data Storytelling: Ability to interpret complex data and translate it into concise, visually clear, and compelling narratives for both internal teams and client stakeholders. Proactive & Independent: Must be able to receive an ambiguous challenge and independently determine a path to solution — this role requires strong judgment and minimal hand-holding. Cross-Functional Collaboration: Comfortable working across planning, investment, data engineering, and data science teams — and managing multiple workstreams simultaneously in a fast-paced environment. Bachelor's degree in Marketing, Advertising, Economics, Business Analytics, Statistics, or a related field — or equivalent professional experience. The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details. US Pay Range $60,000 — $140,000 USD Please read our Privacy Notice for more information on how we process the information you provide.