Nature Guide & Social Media Specialist in Swedish Lapland, October to April

Luleå Travel AB Luleå, Norrbottens län, Sverige Publicerat 20 augusti 2026
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Luleå Travel is an incoming travel agency and all-season activity supplier located in Luleå - Swedish Lapland. We offer attractive winter and summer programs presenting the highlights of Swedish Lapland. Since the start, our focus has been small groups and a personal experience. We offer a large variety of tours out in the nature around Luleå such as snowshoe walking, ice fishing and of course a hunt for northern lights which is the highlight and dream for many of our guests. Why don’t you join us? About the job As a guide at Luleå Travel, you will get to work with guests from all over the world who are here on their dream holiday. Our focus is to offer small groups a personal service and a genuine experience of Luleå and Swedish Lapland. Luleå Travel is now looking for a combined Nature Guide (60%) and Social media Specialist (40%) to strengthen our team during the winter season, from October to April. Your work schedule will include both weekday, weekend and evening shift. Relevant guide training is scheduled early November, in Luleå. Who are we looking for? We are looking for dedicated team member with a great interest in nature and outdoor life and who want to share their experiences with our guests. You are versatile and enthusiastic when sharing your passion for nature on our social media channels as content-creation is your second nature. Our guides are the ones who spend the most time with our guest. Here we place great emphasis on social skills and safety thinking. As a guide, you are responsible for preparing the tour, making sure to have the right things with you and being out in good time for your tasks. The position is full time, 32–40 hours per week, including weekdays, weekends and evening shifts. Relevant guide training will take place in early November. The job as a guide is very varied where the weather and conditions change from day to day, therefore its important you can adapt to rapid changes. Your main as GUIDE: 1) Guide and entertain our guest(s) by minibus or touring bus while seeking the best vantage spot and viewing conditions for the Northern Lights. 2) Guide our guest(s) while ice fishing, by snowshoes, foot or fatbike among ancient forests, while presenting information about its natural history. 3) Advise our guest(s) in nature photography, especially during the Northern Light Tours. 4) Transport, entertain and guide our guest(s) between their accommodation and booked activity. 5) Prepare and plan tours according to weather and local conditions, 6) Maintaion and care for tour equipment. 7) Create a warm and memorable Arctic experince Your main tasks as SOCIAL MEDIA SPECIALIST: 1) Create, plan and publish engaging content for Facebook, Instagram, TikTok and LinkedIn. 2) Photograph and film tours, landscapes, Northern Lights and everyday life in Swedish Lapland. 3) Write inspiring and informative content that reflects the Luleå Travel brand. 4) Help grow our audience, strengthen brand awareness and support sales. 5) Contribute to e-marketing and digital campaigns. Qualifications: 1) Loves the outdoors and is a natural storyteller. 2) Winter guiding experience in nature tourism, preferable in Swedish Lapland. 3) Has an excellent understanding of Swedish Lapland’s natural history and a good knowledge about the phenomena Northern Light. 4) Guide education, international wilderness guide school or similar. 5) Degree in marketing, communications or something similar. 6) On ease with capturing both (digital) photos and videos. 7) A flexible mindset. 8) Holds a class B driving licence and is comfortable with driving in winter conditions. 9) Fluent in English + another language. 10) Can make a fire in all weather conditions. 11) Knows how to boil Swedish coffee and create a cosy atmosphere. How to apply? What is most important to us is the right attitude and social skills, so if you think you are the one we are looking for, do not hesitate to contact us by sending us a short introductory video, your CV and a personal letter to cecilia@luleatravel.com or give Cecilia a call at +46 70 620 1901.

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