Nordic Growth Manager – Digital, CRM & Loyalty

McDonald’s is increasingly becoming a digitally enabled business. Across the four Nordic markets, a significant and growing share of our customers identify themselves through our digital ecosystem, giving us the opportunity to build deeper customer relationships and create more relevant experiences. Digital customers visit more frequently than non-digital customers. Our next growth opportunity is therefore not simply to only acquire more digital customers, but to increase the value and engagement of our existing customer base through smarter segmentation, personalization, loyalty and activation. We are looking for a commercially driven and analytically strong Nordic Growth Manager, Digital, CRM & Loyalty to build and lead our digital growth agenda across the four Nordic markets together with the Nordic Media & Digital Director and Nordic Digital Engagement Lead. The Nordic Growth Manager will develop a scalable growth strategy and translate it into concrete digital commercial activation plans across markets, channels and customer journeys. Furthermore, the role will also have responsibility for driving the commercial performance of our loyalty proposition, ensuring that our points program, rewards and partner ecosystem create compelling value for customers while delivering sustainable incremental growth for the business. This is a highly cross-functional role at the intersection of commercial strategy, digital/CRM/loyalty strategy & performance, analytics and marketing, requiring someone who can move comfortably between strategy, customer insights & analytics and hands-on commercial execution on our customer facing digital platforms.