Paid Social Specialist (Contract Basis)

About the role Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality. We're looking for a contract Paid Social Specialist to own day-to-day execution and optimization across LinkedIn (primary) and Meta (secondary). This is a hands-on, in-platform role. Strategy, budget allocation, and cross-functional direction sit with the growth marketing manager you'll report to — your job is to take approved briefs and turn them into well-built, well-optimized, well-measured campaigns. You'll be measured on pipeline pull-through, not activity. If you like being accountable to downstream numbers and have opinions about why a campaign is or isn't converting, you'll do well here. Details Duration: 6 Months Hours: 40 hours per week Rate: $83/hr Remote, with meaningful overlap with US Eastern hours What You'll Own Core market builds and optimization Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel Deploy account-based and contact-level audience lists supplied by the growth team, including customer and current-pipeline exclusions Manage tiered Sponsored Messages, Document Ads, and single-image programs Run a weekly optimization cadence: bids, budgets, audience refinement, creative rotation, CPM and efficiency management Run Meta mid-funnel retargeting and account-based programs Design and execute in-platform experiments — audience, format, bid strategy, funnel structure EMEA expansion Manage EMEA full-funnel LinkedIn campaigns (UKI, DACH, France) from approved regional strategy Build and maintain separate regional retargeting pools Keep EMEA segmented from core market at all times, in both build structure and reporting Brand awareness Own brand campaign builds and monthly optimization cycles across LinkedIn and Meta Measure brand work on reach, frequency, and brand lift signals — not direct conversion Partner and account-based programs Execute partner co-marketing and account-based campaigns on paid social from approved briefs and audience lists Handle audience activation, campaign QA, and launch checks Measurement hygiene Own UTM construction and QA for every campaign you launch, following documented team conventions Report performance against MQL and Sales Accepted Opportunity pull-through using Salesforce and Tableau — platform metrics are diagnostic only Flag anomalies with a diagnosis attached, not just a metric What You'll Bring 4+ years hands-on LinkedIn Campaign Manager experience running B2B enterprise programs at meaningful scale Fluency with full-funnel LinkedIn structure, matched audiences, contact-level list uploads, exclusion logic, and the full ad format range Working knowledge of Meta for B2B retargeting and account-based targeting Experience being held to CRM-sourced pipeline metrics, not platform conversions — comfortable in Salesforce and a BI tool like Tableau Rigor about tracking: UTM discipline, naming conventions, clean campaign hierarchies Experience running multi-region programs where regions are measured separately Self-direction. You'll get clear priorities and be trusted to execute without daily check-ins Nice to have Experience with list-building or data enrichment tools (Clay or similar) Familiarity with a marketing automation platform (Marketo, HubSpot) Account-based marketing program experience Agency background managing enterprise B2B social budgets Our Core Behaviors: Build lasting customer trust. We build trust by taking action that puts customer trust first. Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act. Reinvent ourselves. We don't just improve what exists, we imagine what's possible. Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes — for each other, and for customers. Benefits Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company. Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums. Support for every stage of family life . 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions. Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired. Wellness for the whole you. Access to mental health resources, therapy an