Player Connections Paid Media Specialist

At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K , one of the top-selling franchises in the world, and legendary titles like BioShock® , Borderlands® , Mafia , Sid Meier’s Civilization® , and XCOM® , as well as fan favorites WWE® 2K , TopSpin® , and PGA TOUR® 2K . We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre . Our portfolio is brought to life by some of the most influential game development studios in the world . Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms . But what truly powers 2K is our people . We believe the best ideas come from teams that feel empowered, supported, and inspired . As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work . What We Need Reporting to the Manager, Paid, this role is a key member of the "pod" team, with a primary focus on driving campaign execution and delivery with a strong sense of ownership and accountability across media plans that support overarching brand and performance strategies . The Associate Manager is responsible for managing detailed planning workflows, ensuring campaigns across platforms such as Meta, Google, and 1st party channels are executed with precision alongside agency managed media . This role requires a proactive professional who can own end-to-end performance tracking, maintain strong platform partner relationships, and drive campaign delivery across in house and agency with a high sense of accountability . What You’ll Do Campaign Execution & Pod Delivery Drive the execution and delivery of paid media campaigns with a strong sense of ownership and accountability within the pod team . Translate media planning into actionable steps by managing detailed workflows and rigorous QA processes to ensure accuracy and timely delivery . Own the "live" process for campaigns, coordinating the implementation of creative assets, tracking, and targeting parameters across multiple platforms . Monitor daily campaign pacing and performance tracking, conducting deep-dive post-campaign analyses (PCAs) to uncover actionable insights . Maintain clear, up-to-date documentation and ensure all timelines are met for the overarching media strategies . Contribute to planning discussions to strengthen strategic understanding . Platform Activation & Partner Management Manage recurring platform representative relationships and meetings (e.g., Meta, Google, TikTok), actively seeking opportunities to maximize platform value and improve deliverables . Execute and optimize "hands-on-keyboard" campaigns within in-house media platforms, ensuring alignment with 1st party data activation goals . Participate in agency and partner meetings with a clear understanding of campaign goals, ensuring partner outputs align with tactical objectives . Actively build and hold relationships with key platform partners to stay informed on alpha/beta opportunities and technical troubleshooting . Cross-Functional Collaboration & Support Communicate effectively across the team to ensure clarity and alignment on campaign beats, proactively resolving blockers where possible . Demonstrate a growing awareness of cross-functional interdependencies (Creative, Analytics, Marketing Tech) and contribute to planning discussions to strengthen strategic understanding . Identify and escalate resourcing gaps or scope misalignments early to enable smooth execution and cross-functional alignment. Operational & Financial Oversight Manage the internal finance and procurement processes for the pod, including PO creation, budget tracking, and invoice reconciliation . Support the Manager in the application of commercial context to planning decisions, flagging data inconsistencies or risks . Contribute to a culture of curiosity and collaboration by proactively sharing knowledge and offering support to peers . What Will Make You A Great Fit Core Competencies Cross-functional Collaboration & Influence: Drives campaign execution and delivery; communicates effectively across the team to ensure alignment and resolve blockers . External Partner Management: Owns execution of partner deliverables and manages recurring platform rep relationships to maximize value . Planning, Prioritization & Execution: Translates strategy into actionable steps; maintains up-to-date documentation and ensures timeline adherence . Insight, Quality & Risk Management: Owns end-to-end campaign performance tracking and QA; conducts deep-dive analyses to inform future best practices . Strategic Communication: Communicates clearly in written updates and meetings; asks clarifying questions to ensure alignment on next steps . Required Qualifications, Knowledge, and Job-Related Skills 2–4 years of experience in media planning or digital marketing execution . Established professional contributor with a full understanding of Meta Ads Manager and Google Ads interfaces . Experience in tactical campaign execution, including budget management, trafficking, and QA processes . Proven ability to analyze multiple data sets to support performance tracking and ongoing optimization . Strong communication skills with experience managing professional relationships with external platform partners . Proficient in Excel/Google Sheets for data documentation and financial tracking . Prefer red Qualifications Experience in the gaming or entertainment industry . Familiarity with Customer Data Platform (CDP) activation . Experience in an agenc y or high-growth "pod" environment . The pay range for this position in N ovato, CA at the start of empl oyment is expected to be between $74,500 and $110,260 per year . However, base pay offered is based on market location, and may vary further depending on in