Product Manager, Emerging Franchises

Job Title: Product Manager, Emerging Franchises Requisition ID: R027741 Job Description: Job Title : Product Manager, Emerging Franchises Reporting To: Director, Emerging Franchises Department : Activision Publishing – Emerging Franchises Location: Santa Monica, CA Your Mission As Product Manager, Emerging Franchises, you will serve as the lead publishing-side product manager for an upcoming premium console and PC video game within Activision’s Emerging Franchises portfolio. You will own the publishing product strategy, drive go-to-market planning, and lead cross-functional execution required to help bring the game to players around the world. This role is for a high-agency operator who combines player-first thinking, market insight, analytical rigor, and commercial judgment. You will work closely with studio, production, marketing, communications, commercial, finance, and international teams to shape the plan and drive execution from strategy through launch. If you are energized by ambiguity, motivated by ownership, and passionate about bringing great games to market, this is the role for you. This role is anticipated to be assigned as a hybrid work model position, with some work on-site at an Activision Blizzard office and some work remote. Required days in office are Monday – Thursday. Responsibilities Own Publishing Product Strategy Define and drive the publishing product strategy for a premium console / PC title within Activision’s Emerging Franchises portfolio Translate player insights, market signals, competitive research, and business goals into clear product recommendations and go-to-market decisions Serve as a strategic thought partner to production and studio development teams to inform what features and content go into a title Lead Go-to-Market Planning Build and drive the global go-to-market plan in partnership with cross-functional publishing teams Translate commercial goals, audience priorities, and brand positioning into clear go-to-market inputs, campaign strategy, marketing beats, and success metrics Oversee the marketing budget, KPI tracking, and business reporting Orchestrate Cross-Functional Execution Lead day-to-day publishing execution across internal teams, ensuring workstreams are aligned, prioritized, and delivered on schedule Drive clarity around goals, owners, timelines, risks, tradeoffs, and decisions Champion all planning milestones and decision-making forums from announcement through launch Drive Business Performance Conduct analyses and build business cases to shape product, marketing, and commercial decisions Define goals and track results including but not limited to marketing funnel metrics, sales performance, monetization, engagement, and retention Bring urgency, accountability, and strong judgment to ambiguous, fast-moving business challenges Player Profile 5+ years of experience in product management, product marketing, go-to-market, publishing, or strategy roles, ideally within the video game or entertainment industries. Candidates with advanced degrees or other differentiated experience demonstrating exceptional impact and leadership may be considered outside of this range. High agency, strong attention to detail, and the confidence to lead creative, technical, commercial, and operational teams through influence, across various levels of seniority Strong analytical and problem-solving skills that incorporate both quantitative and qualitative rigor, coupled with advanced PowerPoint and Excel proficiency Exceptional verbal and written communication skills, including the ability to create and deliver compelling presentations for a wide range of audiences Adept at structuring ambiguous problems to drive to actionable solutions Comfortable balancing strategic thinking with hands-on execution Creative, out-of-the-box, thinking that challenges the video game publishing status quo Bachelor’s degree in Business, Marketing, Economics, Engineering, or a related field preferred Our World At Activision, we strive to create the most iconic brands in gaming and entertainment. We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk’s™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences. We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization. We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up. Ready to Activate Your Future? The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners. We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply. We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If