Product Marketer

ABOUT THE ROLE This is a product marketing role at the intersection of product and market for a fast-moving enterprise AI platform. You'll translate frequent product releases into clear positioning, compelling stories, and sales-ready materials — playing a central part in shaping how customers and prospects understand a product that's evolving alongside an emerging category. WHAT YOU'LL DO - Own go-to-market plans for every meaningful product release and execute them across the right channels. - Turn product releases into compelling narratives that explain why new features matter to buyers. - Develop and maintain positioning tailored to different buyer personas and markets (e.g., enterprise IT leaders vs. AI leads). - Create product marketing content including comparison pages, capability overviews, one-pagers, and campaign explainers. - Conduct customer research through conversations, support tickets, and sales calls to inform messaging and assets. - Enable sales and customer success with framing, collateral, and clear answers to difficult product questions. - Collaborate cross-functionally with product, design, marketing, sales, and customer success teams. - Help define category positioning for enterprise AI as both the market and product continue to evolve. WHAT WE'RE LOOKING FOR - 3+ years of product marketing experience delivering go-to-market for software features or products. - Proven track record running product launches, positioning exercises, or messaging with measurable impact. - Ability to explain technical products clearly to non-technical audiences — you don't need to be an engineer, but you can participate meaningfully in product reviews. - Excellent, clear writing skills — clarity over cleverness. - Strong habit of working directly with customers to surface value and translate insights into marketing and sales assets. - Comfortable using AI tools for research, drafting, and content synthesis as a regular part of your workflow. - Bias toward owning problems end-to-end rather than waiting for a brief. - Willingness to be on camera or participate in public-facing demos and presentations. - Familiarity with German enterprise or Mittelstand markets is a plus. - Collaborative, kind approach to teammates and customer-facing stakeholders. LOCATION On-site in Berlin, Germany. No visa sponsorship is available.