Product Marketing Manager
Your responsibilities will include:
- **Positioning & Messaging:** Develop crisp, credible messaging that translates Grasp's capabilities into clear value propositions for our core buyers - private equity firms, M&A advisors, investment banks and consultancies - grounded in what you hear from customers.
- **Product Launches:** Own launches end-to-end, from early roadmap discussions with product and engineering through announcement, rollout and post-launch analysis. Plan go-to-market with Growth so every launch reaches the right accounts and turns into pipeline. Run the launch calendar and keep messaging consistent while driving product adoption.
- **Sales Enablement:** Equip our Account Executives, BDRs and Customer Engagement Managers with pitch decks, demo narratives, battlecards and objection handling that hold up in front of sophisticated finance buyers.
- **Customer Stories:** Turn customer outcomes into case studies, ROI stories and references that show the deals Grasp helped customers find first.
- **Competitive Intelligence:** Track the fast-moving landscape of AI and data tools for deal teams and keep the whole company sharp on how Grasp differentiates.
- **Content & Thought Leadership:** Shape the narrative behind our website, product copy, webinars and LinkedIn content, and work with Growth to get it in front of the right audiences. The goal is to establish Grasp as the authority on how AI is changing the way deals are found and won.
**Skills and requirements**
We care more about ownership and drive than years on a CV. For this role you should:
- Bring real ownership and entrepreneurial drive. You treat product marketing at Grasp as your own, build processes from scratch, and get things shipped without waiting for direction.
- Have 2+ years of dedicated product marketing experience, ideally in B2B SaaS, including owning launches for technical products.
- Have experience marketing complex B2B products to sophisticated buyers.
- Understand how LLMs and agentic AI systems work well enough to explain them accurately, and to tell real capability from hype.
- Be an excellent writer who can turn complex technical capabilities into clear, differentiated value propositions for both executive and end-user audiences.
- Have experience building sales enablement material - decks, demos, battlecards - that holds up in competitive sales conversations.
Additionally, we think you will thrive in this role if you:
- Are excited about how AI will reshape private markets and dealmaking.
- Like to move fast, with a high sense of urgency in getting things done.
- Use AI tools daily in your own work and are curious about what they can do next.
- Have a finance background (for example as a banker, consultant or investor) or have marketed to financial services buyers.
**What we offer**
- Help define how AI transforms dealmaking.
- Own product marketing at a company growing 4x annually.
- Work directly with our CPO, founders and leading finance and AI talent.
- High ownership, fast decisions and room to grow.
- Competitive compensation, including stock options.
Location
Stockholm
Östermalmsgatan 87
114 59 Stockholm
Sweden
[Directions](https://www.google.com/maps?q=59.3400373,18.086821) [richard@grasp-ai.com](mailto:richard@grasp-ai.com)
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