Product Marketing Manager, Knowledge Work - Core Products

Key responsibilities Define the story that gets millions of people to change how they work. Own and evolve the positioning and messaging house for Chat, Cowork, and Claude's core knowledge-work products, so every deck, campaign, and piece of content makes the same compelling case for what's possible. Give sellers the conviction to close. Build and maintain the sales enablement assets — pitch decks, battlecards, objection handling — that turn a good product into deals won, arming GTM to sell with confidence rather than guesswork. Equip buyers to make the call with confidence. Own the proof points, comparisons, and narratives that help economic buyers and champions justify the purchase and adoption decision internally, not just the end users who'll use the product day to day. Make sure the message lands with the right person, in their language. Develop ICP and persona frameworks that translate a broad, varied base of knowledge workers and buyers into insights sharp enough to drive messaging and campaigns that actually resonate. Make our inspiring story come to life. Own the website and product page messaging that's often someone's very first encounter with what Claude can do for their work — the moment that decides whether they lean in or bounce. Turn scattered wins into a playbook others can run. Build libraries of top use cases by product and by function or persona, so the best examples of AI-augmented work aren't one-off stories, they're patterns anyone can copy. Keep every team telling the same story, well. Partner closely with GTM, Marketing, and Partners so they're never working from stale or inconsistent materials. "Claudify" our own foundations. Build AI-native systems, using Claude and beyond-chat workflows like Skills and automations, that keep positioning, messaging, personas, and enablement current and instantly trustworthy — proof, in how you work, of the same transformation you're asking millions of others to make. Contribute to how we present plans, pricing, and analyst relations materials for the core knowledge-work portfolio as they intersect with your positioning and messaging work Minimum qualifications Have proven experience owning positioning and messaging for an established software product used broadly across personas and use cases Have strong writing and storytelling skills, with the ability to adapt tone and complexity across formats — pitch decks, web copy, battlecards, persona docs Have experience building ICP and persona frameworks and translating research into messaging that scales across websites, collateral, campaigns, and content Have experience building sales enablement assets and working directly with sales teams on objection handling and win/loss dynamics Are comfortable operating autonomously as an IC, writing and shipping assets directly rather than through a team Demonstrate systems thinking, and the ability to move fast and with conviction in an always-evolving environment Are well-versed in using AI — namely Claude — to inform and automate product marketing workflows, and have built foundational systems that inform, update, and share PMM foundations with the stakeholders who depend on them Have experience marketing AI or productivity software to a broad, cross-functional buyer base Preferred qualifications Experience with analyst relations processes and reports (e.g., Gartner, Forrester) Familiarity with plans and pricing presentation and packaging communication Experience as a Senior PMM or PMM Lead at a productivity, collaboration, or knowledge-work software company with ownership of core-product positioning Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco or New York office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation. Deadline to apply: None. Applications will be reviewed on a rolling basis. The annual compensation range for this role is listed below. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. Annual Salary: $320,000 — $320,000 USD Logistics Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team. Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as workin