Sales - Commercial

Aimpoint AB is the company that invented and developed the red dot sight, for which we are today the world-leading provider. Aimpoint sights are used in the civilian hunting and shooting markets, as well as by police and military forces. The company has over 570 employees and a turnover of approximately 2,3 billion SEK. Sales in the United States are managed through our American subsidiary, Aimpoint Inc. Our headquarters are located in Malmö, with production facilities in Malmö and Gällivare. Aimpoint is part of the Sandberg Development group. For more information about the company, please visit www.aimpoint.com/se Sales - Commercial At Aimpoint, you'll join a global market leader with a strong position in the hunting, shooting, law enforcement and military sectors. We are on an exciting growth journey and are now looking for an Area Sales Manager - Commercial to strengthen our international sales organization. About the Position As an Area Sales Director, you will be part of a team of four within the Commercial Business Area, focusing on the hunting and sport shooting segment. You will be responsible for developing, strengthening, and growing relationships with distributors, retailers, and business partners across your assigned markets. Initially, your primary responsibility will be the French and Eastern European markets, including the Baltics, with France being one of Aimpoint's largest and most strategically important markets. The role combines relationship management, sales development, market expansion, product training, and close collaboration with distributors. While some markets have well-established distributor networks, other regions offer exciting opportunities to further grow market presence and increase sales. Duties and Responsibilities Sales and budget responsibility for assigned markets. Responsibility for distributors, agents, and other business partners within assigned regions. Developing existing distributor relationships and identifying growth opportunities. Identifying and developing new business opportunities, customers, and partners. Responding to inquiries from customers, representatives, and distributors. Educating distributors and distributor sales teams on Aimpoint products. Arranging shooting training sessions together with Aimpoint's Training Manager. Participating in national and international trade fairs together with distributors. Visiting existing and prospective retailers together with distributors. Supporting distributors with market activities, events, and product launches. The position is based at Aimpoint's headquarters in Malmö. Working as an Area Sales Director involves extensive international travel and a highly varied role with many international contacts and business relationships. You will regularly visit distributors, retailers, and partners across your markets and play an important role in strengthening Aimpoint's presence and growth in the region. The role includes approximately 80-120 travel days per year, both internationally and domestically. As you will participate in trade fairs, events, and customer activities aimed at civilian end users, the position also involves frequent evening and weekend work. You will work closely with colleagues in Commercial Sales, Marketing, Sales Support, and Training, and report directly to the Director Commercial Sales. Depending on your experience, language skills, and business background, there may be opportunities to further shape your regional responsibilities over time. Qualifications We are looking for someone who is confident making decisions and moving things forward, even when not all answers are immediately available. Since the role includes many internal and external interfaces, you need a natural ability to communicate, build trust, and establish long-term relationships. As a person, you are structured, organized, and self-driven. You understand the importance of planning and maintaining a clear focus while remaining flexible when priorities change. You enjoy working independently, take initiative, and continuously seek opportunities to develop both your markets and your customer relationships. Required Qualifications Fluent in Swedish and English, both written and spoken. Ability and willingness to travel extensively, both domestically and internationally. Valid driver's license. Strong interest in hunting and sport shooting. Meritorious Qualifications Additional European language skills, particularly French. Experience from hunting, shooting sports, outdoor products, or related industries. Hunting license and/or active participation in sport shooting. Experience in international B2B sales. Experience working with distributors, dealers, or partner networks. To succeed in this role, a genuine passion for hunting and/or sport shooting is highly valuable. This interest helps build credibility with distributors, retailers, and end users while enabling a deeper understanding of both the products and customer needs. Previous hunting experience is an advantage, but candidates with a strong interest and ambition to further develop their knowledge are also encouraged to apply. Knowledge of hunting, shooting sports, optics, ballistics, ammunition, and shooting techniques is beneficial. Detailed product knowledge, however, will be developed as part of your onboarding and continuous training. Why Aimpoint? We are driven by our core values: Performance, Innovation, and Commitment! - and we believe you are too! Just like us, you enjoy having fun at work and find interaction with others both challenging and rewarding. Collaboration with colleagues and customers is a natural part of the job. You can apply quickly and easily through our career page. The salary range for this position is SEK 45,000-55,000 per month and is determined based on experience, qualifications, and overall suitability for the role. Questions? Feel free to contact P&C Sr Recruiting Specialist, Sofie Selind, at: sofie.selind@aimpoint