Senior Associate, Media Planning, Pakistan

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Role Summary & Impact: We are currently looking for a Senior Media Planner to join our team. In this role, you will be responsible for supporting the development and execution of integrated media strategies for a portfolio of leading brands. You will work closely with internal teams, clients, and media partners to ensure effective planning, seamless execution, and continuous optimization of campaigns that deliver against business objectives and performance KPIs. The role plays a key part in translating client needs into actionable media plans while contributing to campaign effectiveness and overall account success. Reporting of the Role This role reports to: Business Manager / Business Director Role Summary and Impact We are currently looking for a Senior Associate, Media Planning, to join our team. In this role, you will be responsible for developing, implementing, and managing effective media strategies for a portfolio of leading brands. You will work closely with internal teams, clients, and media partners to design integrated communication plans that deliver strong business outcomes. The role requires a balance of strategic thinking and hands-on execution, ensuring that campaigns are well-planned, efficiently deployed, and continuously optimized to achieve client objectives and performance KPIs. 3 Best Things About the Job Opportunity to work with leading brands and high-impact campaigns. Exposure to a dynamic, fast-paced environment with continuous learning opportunities. Collaboration with top industry professionals and strategic partners. In this role, your goals will be: In Three Months: Understand client business objectives, brand strategies, and account structure. Build strong working relationships with internal teams and external partners. Gain full understanding of planning tools, processes, and reporting systems. Support in execution and delivery of ongoing campaigns. In Six Months: Independently manage media plans and client deliverables. Contribute to strategic recommendations and campaign improvements. Analyze performance data and translate insights into actionable optimizations. Actively participate in client meetings and presentations. In Twelve Months: Lead planning responsibilities for assigned accounts independently. Drive strategic thinking and innovation across campaigns. Identify growth opportunities and contribute to new business initiatives. Mentor junior team members and support capability building within the team. What Your Day Job Looks Like Develop and execute media strategies aligned with client objectives and business goals. Build integrated media plans and ensure accurate implementation across all channels. Monitor campaign performance and optimize based on KPIs and insights. Collaborate with internal teams to ensure seamless execution of campaigns. Coordinate with clients and partners for timely delivery of requirements. Analyze market trends, consumer behavior, and competitor activity to inform planning. Support in budget management, forecasting, and reporting. Ensure accuracy in campaign tracking, documentation, and reporting systems. Contribute to client presentations and business review meetings. Maintain strong relationships with clients, vendors, and internal stakeholders. Support senior team members in strategic planning and growth initiatives. What You’ll Bring Strong analytical and numerical skills. Excellent communication and presentation abilities. Strong organizational skills with the ability to manage multiple priorities. Proactive mindset with attention to detail and problem-solving ability. Ability to work collaboratively in a fast-paced environment. Strong understanding of media fundamentals and campaign planning principles. Minimum Qualifications Bachelor’s degree in marketing, Business, Media, or a related field. 3–5 years of experience in media planning, strategy, or account management. Experience working with clients and managing campaign execution end-to-end. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our be