Senior Data Analyst, Affiliate Marketing

the opportunity to contribute to building data models and improving our data pipelines. What You Will Do Process audience-building requests by leveraging working knowledge of SQL and Python. Write SQL queries to segment customers for campaigns and marketing data feeds. Work closely with stakeholders to deep-dive into data issues and provide clear and actionable plans by analyzing data and insights. Maintain a high bar for quality and accuracy. Provide clear documentation of work and code. Work on defining the Marketing Metric, building and maintaining Marketing dashboards. Continuously track marketing campaign results. Communicate effectively and proactively with internal stakeholders. Collaborate with the Marketing Tech team to guide product development by sharing actionable insights from our existing reports. Basic Qualifications Bachelor’s degree or equivalent experience 5+ years of experience in data analytics with proficiency in SQL and data visualization tools (e.g., Tableau) Foundational knowledge of statistical concepts and testing methodologies Exceptional critical thinking and problem-solving skills with a strong attention to detail and ability to validate data Strong verbal and written communication skills in both Mandarin and English to share analysis results clearly and concisely Identify key drivers of performance and provide actionable insights to stakeholders through the application of data analytics, scripting and programming skills (Python, SQL) as well as any relevant tools. Preferred Qualifications Master’s degree in Business Analytics, Data Science, or a related field Experience in Retail/E-commerce industries, Affiliate Marketing, Performance Marketing, or CRM functions Experience in data ETL (Extract, Transform, Load) and data engineering principles Proficiency with Python or other scripting languages for advanced data manipulation Experience working in a global or multinational team environment Experience collaborating with the engineering team to develop products. Experienced in building machine learning models to enable precision marketing and improve audience targeting accuracy. Recruitment Process and Others Recruitment Process Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Details to Consider This job posting may be closed prior to the stated end date for application if all openings are filled. Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. Privacy Notice ​ Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/ ​