Senior Data Analyst

WHO WE ARE Welcome to TELUS Digital https://www.telusdigital.com/ — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS https://www.telus.com/en/, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture. With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering. From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company. LOCATION & FLEXIBILITY This role will operate remotely in Bulgaria with occasional site visits to our offices in Sofia, Bulgaria or Bucharest, Romania. THE OPPORTUNITY TELUS Digital is seeking a Senior Data Analyst to lead and mentor a team of analysts within the CX Digital Evolution department. This position will drive complex solution implementations, impact measurement frameworks, and senior stakeholder engagement. This role combines hands-on analytical delivery with team leadership, setting standards, developing BA capabilities, and ensuring all initiatives deliver measurable, aligned business outcomes. RESPONSIBILITIES SOLUTION IMPLEMENTATION & TEAM LEADERSHIP - Lead and mentor a team of Analysts, providing day-to-day guidance, coaching, and professional development support to elevate team capabilities - Set standards and best practices for requirements gathering, analysis, and documentation across the BA team; reviews and quality-assures deliverables produced by team members - Lead requirements gathering and analysis for complex, high-impact solutions and system implementations; delegates and oversees similar workstreams managed by BAs on the team - Collaborates with stakeholders to identify business needs and translate them into functional specifications; guides BAs in applying the same approach on their respective projects - Ensures alignment between business objectives and technical solutions at a portfolio level, and supports BAs in achieving the same on individual initiatives - Proactively identifies and mitigates functional risks that could impact solution scalability or user adoption; instills risk-awareness disciplines within the team - Acts as an escalation point for the BA team on complex analytical, stakeholder, or delivery challenges IMPACT TRACKING & MEASUREMENT - Establishes pre-implementation baselines to ensure measurable comparison against post-launch outcomes; coaches BAs on applying this approach consistently - Develops and implements frameworks to measure solution effectiveness and ROI; ensures the team applies and iterates on these frameworks across all initiatives - Defines KPIs and success metrics for new initiatives; reviews and approves metrics defined by team BAs to ensure rigour and alignment with organizational goals - Creates dashboards and reports to track adoption rates, performance improvements, and business outcomes; guides team members in developing similar reporting capabilities - Conducts post-implementation reviews and recommends optimization strategies; facilitates retrospectives with BAs to embed continuous improvement as a team discipline - Validates data integrity within dashboards to ensure senior management is making decisions based on single source of truth metrics; holds the team accountable to the same standard STAKEHOLDER MANAGEMENT - Partners with cross-functional teams at a senior level while supporting BAs in managing their own stakeholder relationships effectively - Translates complex data into compelling narratives and actionable insights for executive leadership; coaches BAs in developing this communication skill - Presents findings, recommendations, and impact assessments to senior management; prepares and supports BAs in delivering similar presentations where appropriate - Manages expectations and communicates project status effectively across multiple concurrent workstreams, and ensures the BA team does the same on their portfolios - Champions the role and visibility of the BA function internally, advocating for appropriate resourcing and recognition of the team’s contributions TEAM DEVELOPMENT & GOVERNANCE - Provides ongoing coaching, structured feedback, and performance guidance to BAs on the team; supports their growth toward greater autonomy and seniority - Facilitates team rituals such as knowledge-sharing sessions, peer reviews, and workshops to build collective capability and foster a collaborative team culture - Partners with the BA Team Leader to identify skills gaps, contribute to hiring decisions, and shape team development plans QUALIFICATIONS - Excellent proficiency in English (written and spoken) — minimum level B2 based on the Common European Framework - Bachelor’s Degree required; ideally in Business Administration, Information Systems, Finance, or Computer Science - Minimum 5–7 years of experience in a Data Analyst and/or Business Analyst role, with demonstrable experience mentoring or leading other analysts - Knowledge of advanced data analytics and machine learning techniques - Proficiency in business intelligence and data visualization tools (e.g., Tableau, Power BI, Excel, Google Sheets, Looker Studio) - Advanced Excel: pivot tables, VLOOKUPs, and financial/operational modelling - Knowledge of emerging technologies in the learning and operations space - Experience with Agile/Scrum methodologies and facilitation of cross-functional workshops - High-EQ lead