Senior Director, Demand Generation - Europe North

The Senior Director of Demand Gen for North Europe is the regional marketing leader responsible for driving revenue-contributing pipeline across the Nordic countries. This individual is the primary marketing business partner to the North Europe MDs, CDs and Heads of Sales and aligns the full marketing mix to CRO priorities. Own regional demand generation strategy and pipeline contribution targets aligned to regional revenue goals Lead a team of marketers + BDR Director & BD team covering Net New, Install Base, Channel, and ABM motions Co-define quarterly territory plans with sales leadership; present marketing ROI in CRO QBRs Oversee IFS Connect events, partner marketing programmes, and ABM/AI campaign execution Manage regional marketing budget with full accountability 10+ years of experience in B2B demand generation or field marketing, ideally within enterprise software or SaaS  Proven track record of delivering significant pipeline growth across multiple European markets  Strong experience in both net new acquisition and install base marketing  Deep understanding of complex sales cycles and enterprise buying groups  Regional Expertise  Experience operating across Northern Europe  Ability to navigate regional differences in marketing execution, channels, and buyer behaviour  Industry Experience in one or more of the following sectors:  Manufacturing  Energy, Utilities & Resources  Transportation  Construction & Engineering  Telecommunication  Skills & Competencies  Strategic thinker with strong execution discipline  Highly data-driven with strong analytical skills  Expertise in ABM, digital demand generation, and integrated campaign planning  Strong stakeholder management and influencing skills  Comfortable working in a fast-paced, high-growth environment  Key Success Metrics  Pipeline generation (net new and install base)  Marketing-sourced and influenced revenue  Campaign ROI and efficiency  Sales alignment and satisfaction    IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge. At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust. We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view. By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world. We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference. If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.